Korloff & Behbehani Group launches the first Korloff Marriage boutique in the world
The international jewelry brand "Korloff", officially launches its first boutique at Al Hamra Luxury Center on the 15th January 2013 in the presence of president of Behbehani Group, Mr. Ali Morad Yousuf Behbehani, and the president of Korloff, Daniel Paillasseur.
- (1888PressRelease) January 22, 2013 - Safat, Kuwait: The international jewelry brand "Korloff", officially launches its first boutique at Al Hamra Luxury Center on the 15th January 2013.
The inauguration saw a ribbon-cutting ceremony by the president of Behbehani Group, Mr. Ali Morad Yousuf Behbehani, and the president of Korloff, Daniel Paillasseur, followed by a reception at the Al Hamra Tower (Sky Lobby) on the 55th floor. The guests were allowed for an exclusive preview of Korloff Marriage's fine wedding sets.
Korloff Marriage is a recent extension of Korloff brand, which has a history of over 3 decades, enchanting customers with the finest collections of jewelry, watches, perfumes and other accessories.
Korloff Marriage was a concept inspired from the Middle East, where weddings are extravagant festivities, intricately bound with the region's valuable culture. The brand evolved as an answer to the highly refined and complex tastes of women in the region. From classical to modern, Korloff Marriage caters to a wide range of design needs, attentive to local sensibilities.
Despite the elegance imbibed from French traditions, Korloff Marriage remains loyal to the parent brand's emphasis on value for money with competitive prices even according to local standards.
Speaking at the reception the Managing partner of Korloff Mr. Bassam Azakir said Korloff Marriage decided to launch in Kuwait first owing to its long and close relations with the country, spanning over 15 years. "This is also our way of expressing our gratitude to the Kuwaiti women who have been our loyal customers for the past many years.
"We are planning to let the brand take off in Kuwait and later enter other markets in the Gulf such as Saudi Arabia, UAE and Qatar."
Further Bassam Azakir added that the Korloff long-term partnership with Behbehani Group has been a great support in gaining insights into the market needs and establishing the brand locally. "We are looking forward to stronger ties with Behbehani Group in the future with more expansions to take the brand closer to our customers."
"It is our pleasure to partner with Korloff and we will invest in our strong history and experience in the field of luxury brands to give Korloff Marriage the supreme presence in the Kuwaiti market. Women in Kuwait have always shown an appreciation and demand of sophisticated, elegant, and well crafted jewelry. Therefore, we believe that Korloff Marriage stunning collection of unique wedding jewels will be very well received in Kuwait", said Shahzad Gidwani, General Manager at Behbehani Group (trading Division).
The K Cut diamonds that are a specialty of Korloff on display were the main draw at the reception, in addition to a fine collection of jewels and other wedding accessories. The elegance of the Korloff Marriage products, blending modern ideas with traditional inspirations, is sure to dazzle many a weddings in Kuwait in the coming days.
About Behbehani Group
The Behbehani group was established in 1935 by Morad Yousuf Behbehani. The Group enjoys today a leading position in many market domains including retail trade, wholesale, vehicle distribution, engineering, and travel.
The Group was a real landmark in the modern history of Kuwait, as it was the first to introduce radio broadcasting in 1948, and later, television broadcasting in 1951. Also, Mr. Behbehani was the first to introduce air conditioning equipment to Kuwait in 1949.
Today, with diversified business activities, the Group represents some of the leading brands, while the retail division runs a network of finely and luxuriously decorated boutiques for its world leading brands of watches and jewelry to be the destination of choice for men and women looking for superb expression of time and style.
For more information, please visit:
https://www.moradbehbehani.com/productdetails.aspx?catid=1&id=34
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