Korea Tourism Organization opens representation office in Mumbai
In order to promote tourism relations within India, Korea Tourism Organization which has its India office in Delhi, has opened a representative office in Mumbai. The office will work to promote Korea as a premium tourism destination to the travel trade, consumers, media and airlines.
- (1888PressRelease) August 26, 2011 - The organization plans to collaborate with travel agents based in Western India, to introduce a wide array of travel options and is open for tie-ups with Indian tour operators, in order to promote the destination.
Korea, a fast emerging destination out of India, has four distinct seasons of spring, summer, autumn and winter. The destination's spring season coincides with the Indian summer season making it an ideal getaway to escape from the scorching heat of India.
Korea is looking at a 20 per cent increase from the Indian market this year. The country saw a total of 86,547 Indian visitors, which was an increase of 18.9 per cent from 2009.
Korea has one of the most picturesque destinations for the Indian traveller and it is well connected through air by Korean Air, Asiana Airlines and other connections.
For the discerning Indian outbound traveller, Korea holds a promise of unique and new experiences. It's a destination of choice for an increasing number of people looking for fresh air, stimulating culture, adventure activities, health and wellness. This is in addition to the vibrant nightlife and non-stop 24 hour fabulous shopping opportunities both in designer malls and roadside kiosks.
"Having representation in Mumbai will heighten the awareness of Korea's many attractions and the state-of-the-art facilities in the country to further develop business and leisure travel," said Mr. Jae Sang, Lee, Director of Korea Tourism Organization (KTO) in India. "We look forward to working closely with airlines and the Indian travel industry to expand this clearly growing market."
The representation office will work with airlines to encourage new services to Korea, generate press coverage of the country and assist the travel trade with information to help generate increased bookings to Korea.
The focus would be to educate the trade and create awareness of the destination. The organization is targeting segments such as MICE, leisure travel, honeymooners and is also keen on focusing on the Indian film industry.
Conventions in Korea have a very high percentage of international attendees, particularly in auto, medical, high-tech and finance sectors. This segment presents a great opportunity to expand the delegations that come from India for meetings, incentives and conference travel.
"We are placing significant emphasis on positioning Korea as a Leisure and MICE destination among Indian travelers as we see a big demand from the market. We will like to invite companies from India to Korea," said Dr. Charles Lim, Deputy Director, Korea Tourism Organization.
While many people are aware of Korea's long history and rich traditions, they are still amazed upon visiting at the profound beauty of the country's natural, historical and cultural relics. Korea is home to eight world cultural heritage and one natural heritage sites.
There are plans to woo Indian filmmakers to shoot their movies in various locations in Korea. "Film tourism is a growing phenomenon worldwide. We realize the importance and the reach of the Indian film industry and plan to encourage Indian producers and studios to film in Korea," added Mr. Jae Sang, Lee.
Korea is on a new high because of the sporting events that are lined up for the future which will surely bring the country in the limelight.
Korea has played host to the FIFA World Cup in 2002 and G-20 Global Summit in 2010 and has made its presence felt as a world class metropolis on the global map. The IAAF World Championships Daegu 2011 will be followed by The 2011 F1 Korean Grand Prix which is scheduled for October 14-16, is the 16th in the line-up of 19 races held around the world. Korea recently even won the bid for the Winter Olympics which will be held in Pyeongchang in 2018.
The organization has a strong promotional program in place throughout 2011 and 2012, highlighting the various facets of the destination. "We would like to create detailed information and product knowledge to the travel trade. The focus this year is to promote the destination through, advertisements, joint promotions, trade shows, familiarization trips and a food festival on a pan-India basis," said Dr. Charles Lim.
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