Komli Media And Jivox Announce Strategic Video Partnership Across Asia-Pacific
Komli Media and Jivox announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
- (1888PressRelease) October 07, 2011 - Komli Media, Asia Pacific's leading digital media technology platform, and Jivox, a leading cross-platform interactive video advertising company, today announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
Building on the success of Jivox India, India's leading cross-platform interactive video advertising, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa. The partnership allows Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices. Online video advertising is globally estimated to cross the US$3 billion mark this year. With more than 70% of all internet users in South East Asia watching online videos, it is expected to fuel a significant part of the overall online ad market growth.
Prashant Mehta, CEO, Komli Media said "Jivox has great technology and built a fantastic team under Naren Nachiappen's leadership. We are really excited to partner with Jivox as its leading edge platform brings tremendous value to all our advertisers and publishers across the Asia Pacific region."
As part of this partnership, Aktiv Digtal (a division of Komli) will be able to offer a first of its kind video advertising solution to the South East Asian market. This sophisticated multi-platform proprietary video ad serving technology that includes social sharing functionality and real time analytics is set to be a great hit with brands and advertisers.
"We see this as being a very attractive option for brands. In other markets, the ability to take TVC's online has been a key driver in large-scale adoption of digital by the biggest advertisers. With this product we will also offer our advertiser partners data on engagement, viral social sharing and purchase intention through things like downloadable coupons so we're looking to drive even further growth here." Added Matt Sutton, CEO, Aktiv Digital.
Naren Nachiappan, Managing Director, Jivox India said "We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over 2 years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner."
About Komli Media
Komli Media is Asia Pacific's leading digital media technology platform. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, mobile, search, social media, and video advertising. ViziSense, India's leading online audience and ad measurement platform is powered by Komli Media technology. Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). Find out more at http://www.komli.com.
About Jivox
Jivox is the leading cross-platform interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Jivox is the only provider that delivers and measures interactive video advertising online and to popular HTML5-compatible mobile devices, including the Apple iPad, iPhone and iPod touch, Android devices and Blackberry. Jivox provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including Gannett, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox Ads see: http://www.jivox.com/demoads.
About Aktiv Digital
Aktiv Digital was established in 2007 with the opening of its Singapore headquarters. In the last four years it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives. Aktiv has met the demands of the Asian market with a multi-channel solution that includes representation of high profile sites, channels for targeting by audience type, performance buys based on acquisitions targets, email and mobile offerings. This has been coupled with an aggressive and strategic sales approach to acquiring clients and matched by professional, knowledge driven account management to maintain them. Find out more at http://www.aktivdigital.com
For all inquiries, please contact:
Amarpal Singh
Aktiv Digital, Marketing Manager
Mob: +65 9230 8820 Tel: +65 6536 2311
amarpal.singh ( @ ) aktivdigital dot com
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