Knuru.com Adds Business Content From Pr Newswire And The WTO To Its Free Premium Business Knowledge Base

knuru is proud to announce the addition of business content from PR Newswire and from the World Trade Organization (WTO). knuru is pioneering a new era of free access to premium content normally only available to business users on a subscription or pay-per-use basis. End Quote

knuru: pioneering a new era of free access to premium content

(1888PressRelease) July 28, 2007 - London: Adding to a growing list of prestigious content sources and content partners, knuru is proud to announce the addition of business content from PR Newswire and from the World Trade Organization (WTO). The addition of these prestigious content sources is in line with the strategy of knuru to provide authoritative relevant and timely content to its web users seeking authoritative business information.

PR Newswire is the world leader in the distribution of press releases, photos and multimedia from companies and organizations. The World Trade Organization (WTO) is the only international organization dealing with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible.

knuru has been developing and expanding its service at a rapid rate over the past few months following its initial debut in partnership with the hugely popular and respected Wharton School’s online Knowledge ( @ ) Wharton business journal

“We are pioneering a new era of free access to premium content normally only available to business users on a subscription or pay-per-use basis” says Bassim Haidar, the CEO of knuru.

Knuru users can now search for business research articles, blogs and news all using natural language. That means that users are no longer encumbered by the limitations of keyword search and can dictate exactly what they are looking for using normal sentences. In response to search queries, users are presented with dynamically created contextualized summaries containing just the relevant content from what are often lengthy articles. This results in a richer and more satisfying experience for the user. The dynamically created summaries often mean that the user can copy and paste relevant information without necessarily having to read the whole article.

knuru’s user base has been growing at a fast rate and includes business users, journalists and academics as well as users from the financial services sector and more. The Company has been excited and encouraged by the broad user feedback and has taken on-board several of the many excellent suggestions received.

“Our users want and expect a wider range of authoritative premium business focused content. The addition of PR Newswire and WTO content continues to underscore our commitment to provide a rich and satisfying experience” adds Bassim Haidar. “Our aim is to become a truly one-stop knowledge resource for the Global business community and to continue to create, innovate and develop free premium services that are meaningful and relevant to our business users.”

It is critical for companies today to ensure that their information and knowledge is credible and authoritative. Knuru provides a quick and easy tool to access such information resources and in a format that allows rapid comparison of data from different sources. A user can compare, for example, information from a leading academic with real time news on the same topic and then look to see what is being discussed around the topic in leading blogs.

Knuru is being developed as a premier information and knowledge resource for the small and medium sized company and for large enterprise. This ground-breaking approach to leveling the access to premium authoritative information and knowledge is already proving itself as a valuable service and resource to companies globally. We invite you to come, to participate and to contribute to our future development and success. Go to knuru.com now.

About knuru
knuru ( http://www.knuru.com) is a free next generation knowledge resource for business information. We focus on relevant and finite information from reliable and authoritative sources comprising document collections, research and authored publications not normally accessible to search engines. knuru also provides Enterprise Search for leading organisations and institutions including Knowledge ( @ ) Wharton dot

Unlike traditional search engines, knuru is not concerned with endless indexing of web pages and a never-ending convoluting of page rankings, paid rankings or any other artificial juxtapositioning of search results. knuru focuses on premier information and delivers results that are based entirely on relevancy. knuru is committed to delivering knowledge that directly matches what the user is looking for. knuru can be accessed via our Partner websites, via knuru.com and can also be accessed (via a downloadable application) by users of Microsoft Office via the Research button. For more information, contact pol.omorain ( @ ) knuru dot com

About PR Newswire
PR Newswire ( http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Established in 1954, PR Newswire, a subsidiary of United Business Media plc of London, has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company.

About The World Trade Organization
The World Trade Organization ( http://www.wto.org) is run by its member governments and comprises 150 member states globally. It is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.

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