Knexus social marketing video shares 9 key challenges for marketers
The video highlights how brands have to change their approach now that social has humanized the web, the importance of video, making video content social & engaging, & the need for marketers to respond faster.
- (1888PressRelease) January 23, 2012 - London, UK - Knexus, the Cloud technology company specialising in Social Engagement Marketing Tools for leading brands, today released a video identifying nine key challenges for brand marketers.The video highlights how social is humanizing the web and brands are having to adopt a less corporate approach to engaging customers online, building ongoing, added value conversations rather than simply shouting about the brand.
According to Knexus, a key challenge for brands is to embrace rich-media content, especially video, and use that content to engage & interact with consumers online. Knexus Head of Client Experience, Sherlyn Lee explained, 'video is huge online. There are 3 billion views on YouTube everyday & 20 million videos uploaded to Facebook each month. Research from Hubspot suggests the average American internet user watches 30 minutes of video online per day'.
But Knexus highlights that brands also have to create video content that is personal and trusted, not polished and corporate. Furthermore, brands need more content that can appeal to different audiences and add value in more specific, focused ways. That content might be crowd sourced or staff sourced, which now rival professional content.
The video suggests that marketers should take their content out to engage with customers wherever they may be online and not rest only on Youtube& Facebook. 'The top 20 social networks including Youtube& Facebook account for only a quarter of totalvideo traffic online. There is a very long tail for marketers to exploit and it's about the quality of engagement more than just the number of eyeballs' explained Sherlyn Lee.
Knexus has developed Social Engagement tools that not only help brands to engage with video & other content, but to track& measure all activity from one source and generate actionable insights that can be dynamically implemented to improve performance. Knexus CEO Graeme Foux adds 'marketing agility is becoming crucial to social marketing. Brands have to quickly understand how well their engagement activities are performing and be able to refine fast. This is a big focus for us when we help brands drive greater brand engagement & social ROI.
The video together with supporting statistics can be viewed here.
Visit www.knexusgroup.com to find out how Knexus tools can help improve your social marketing performance.
About Us
Knexus is a Cloud technology company specialising in Social Engagement Marketing Tools for leading brands. Our tools help companies improve their marketing performance through more effective brand engagement & brand profit.
For more information about Knexus, visit www.knexusgroup.com or call +1 (646) 401 0147(New York); +44 (0) 845 838 5316(London).
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