The expense and "nickel and dime" nature of QuickBooks accounting software has driven most small, local accountants to avoid the software altogether. Online options are becoming increasingly popular.
Marketing accounting services requires a focused plan to ensure adequate growth rates. Practitioners using focused "rainmaker" plans are posting annual growth rates of 20% or better.
Industry wide numbers show that clients stay with an accountant for less than five years. In studies, small accountants claim retention that is far above this. Are they fooling themselves?
How to market accounting services to local auto body shops is the topic of a free webinar presented by Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) on Thursday, July 14, 2011, that features accounting marketing experts Kirk Ward.
How to market accounting services to specific industries is the topic of a free webinar presented by Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) on Thursday, May 19, 2011, that features accounting marketing experts Kirk Ward and Ralf Reinberg.
How to protect your trade secrets and your company is the topic of a free webinar presented by Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) on Thursday, May 5, 2011, that features labor lawyers, Michael R. Greco and Christopher P. Stief, from the national employment law firm of Fisher & Phillips.
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