Kickstarter Project Launched by Southern Indiana Bespoke Suit Business Tien Son
Custom suit maker Tien Son launched a Kickstarter campaign last week in an effort to raise $20 thousand, and has so far received over $5 thousand in contributions from about 20 backers.
- Evansville, IN-KY (1888PressRelease) February 19, 2013 - According to the Kickstarter website, 81% of projects that raise at least 20% of their goals successfully raise the full amount by the end of the campaign.
The funds will be used to optimize and expand its TS Virtual Tailor™ application, which allows customers to preview their selection of fabric, buttons, and various other features of their customized suit on a 3D model before purchase. Some of the money will also finance the manufacturing of fabric for Tien Son's upcoming Spring Collection.
"Kickstarter is the most well-known crowd funding website and the best," said part-owner Cody Land. "We wanted to use crowd funding because the [Virtual Tailor] has always been a community project, and we thought it was only right to raise funds from the community to make it successful. With users able to upload their own photos of themselves to the VT, it truly is a community page."
Among the rewards available to contributors are handmade bow ties and full, customizable suits. For a limited time, backers can also receive a custom-tailored vest or pair of chinos, for $80 or $100 respectively.
"The rewards offered are by far the greatest incentive to invest," said Land. "We are offering a discounted price for our products as a thank you."
Tien Son has been a family business since 1891, and opened shop for the first time in Evansville, Indiana in March of last year. It is largely web-based, with the option to make personal appointments with part-owner and eighth generation tailor Lan Do for fitting and consultation.
"Besides the generous reward, I think supporting local and family business to create the most fascinating way to purchase clothing, which fits everyone perfectly, is the greatest incentive," said Do. "Who does not want to say that they helped to build that amazing business idea to success?"
Tien Son's Kickstarter project can be viewed at http://www.kickstarter.com/projects/1843003633/ts-virtual-tailortm-handcrafted-suits-designed-by. The shortened URL http://goo.gl/KwMer can be used to share the campaign on social media.
For more information, please visit http://www.tscustomsuits.com/.
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