KeyBS Partners with Middle East Banking Innovation Summit 2013 as Silver Sponsor

For the second year in running, KeyBS, leading technology provider and member of Arabi Holding Group KSC. End Quote

(1888PressRelease) October 09, 2013 - For the second year in running, KeyBS, leading technology provider and member of Arabi Holding Group KSC, put up an impressive show at Middle East Banking Innovation Summit 2013 exhibiting its most in demand iBanking Solution and KeyKiosk.

The two day annual event began on October 7 and is being held at Sofitel Hotel - The Palm Jumeirah in Dubai, UAE. Participating as a silver sponsor, KeyBS, Managing Director Ibrahim Darraz, commented, "We are truly proud to partner with Middle East Banking Innovation Summit 2013 as it is the largest summit of its kind in the UAE, attracting over 300 top executives, CEOs, CIOs, tech experts and senior professionals from across the region.

Innovation in Banking, like any industry, is vital to secure greater competitiveness, efficiency and security. Events such as these provide us the perfect platform to fortify our presence in a highly competitive environment while allowing us to introduce our state-of-the-art products and solutions to people committed to driving growth in the financial sector. It is also a great opportunity to network with regional heavyweights and build new relations as well as revive existing contacts.

Accompanying Mr. Darraz at the summit is the top team from KeyBS including Mrs. Sara Kobayaa, Head of Sales and Marketing Unit, Mr. Mohammad Al-Azzeh, Head of the Development Unit and Mr. Roy Helayel, Sales Manager.

A keynote speaker at the Middle East Banking Innovation Summit 2013 Mr. Darraz stressed, "New trends and smart technologies are revolutionizing the banking industry and the Middle East Banking Innovation Summit provides the perfect window to these developments in the region and beyond. We are at the forefront of these developments and are eager to be a leading player in the industry".

Both iBanking Solution and KeyKiosk by KeyBS attracted tremendous attention from participants at the summit.

iBanking - a highly personalized and interactive digital banking solution for retail and corporate operations - encourages and facilitates a customer's communication with the bank across multiple channels be it Internet, Tablet, Smartphone, Contact Centre, IVR or SMS. Mr. Darraz explained, "We live today in a customer-centric environment with a high frequency of changes in the banking markets. This means that financial institutions would have to align their technologies to the needs and trends of the expanding client niches thus providing diverse and personalized layouts and features to the different market segments using price efficient tools." iBanking enables seamless execution and monitoring of day-to-day financial operations as well as data collection and analysis for the purpose of quality reporting, better product creation and targeted marketing. Most importantly it is a secure and eccentric way to bank".

Similarly, KeyKiosk that is a one-stop automated facility for carrying out multiple financial transactions. In a span of less than two years, KeyBS has successfully installed nearly 80 KeyKiosks in around 35 partners' locations including 15 exchange houses in the UAE. Mr Darraz said, "While speeding up processing time for remittance, Top-ups and payment transactions, KeyKiosk accommodates clients' needs in terms of cash and cashless transactions. It is a fast, reliable, convenient and smart money transfer solution."

KeyBS has quickly emerged as a significant player in the lucrative GCC market aggressively capitalizing on the region's growing demand for technology and automated payment solutions. The company provides advanced mobile, kiosk and point of sale (POS) systems and services for remittance transactions and bill payments as well as customized software and hardware tailored to boost productivity and efficiency that in turn help cut down costs.

For more information about KeyBS visit http://www.keybs.net.

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
Email: h.bakht ( @ ) mpj-pr dot com
http://www.mpj-pr.com

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