KeyBS Impresses Delegates at Mobile Money Global Summit and Expo

The MEA region is considered one of the fastest growing regions in terms of mobile and automated banking services. End Quote

(1888PressRelease) December 10, 2012 - According to Grail Research, in 2012 mobile payment transactions reached a total of USD 28.1 billion in the Middle East and Africa that is 11.3 per cent of the global value and is expected to grow rapidly in the coming years. This dynamic scenario presents excellent growth opportunities for companies such as KeyBS - a leading technology provider and member of Arabi Holding Group KSC. Capitalizing on the massive demand, it has very quickly established itself as a significant player in the lucrative GCC market providing cutting-edge technology and automated payment solutions.

KeyBS has signed with New Frontier Group -NFG, an exclusive Software Reseller Agreement for the Middle East Region to distribute the iBanking Solution. As part of the partnership, KeyBS made an impressive demonstration of its newly launched and highly secure iBanking Solution with New Mobile Application at the Mobile Money Global Summit & Expo that took place at the Atlantis Palm Jumeirah as part of the Connected World Forum in Dubai.

The conference was attended by over 1000 delegates from leading regional and global mobile network operators, banks and other financial institutions as well as retailers and gave KeyBS the perfect opportunity to share and understand technology requirements of different business models.

Arthur K. Matsaudza, IT - VAS Engineer, Telecel, observed, "Consumers are increasingly shifting to digital economy, and we believe the emergence of simple, secure payment technology such as the iBanking Solution from KeyBS will play a key role in helping customers manage their money."

Agreed Faisal Ahmed, Manager, Nextstar, "Innovations such as these are accelerating our move towards a world beyond cash. The iBanking Solution by KeyBS appears to be extremely reliable, secure and fast."

Sara Kobayaa, Director Sales & Marketing Business Unit, said, "The financial services industry has been a pioneer when it comes to IT be it internet and mobile banking or any other initiative and certainly big on current strategy agendas. Mobile Money Global Summit & Expo presented us with a fabulous opportunity to meet key players in the financial institution market in order to create awareness about our various products and services. To achieve success in this new world it is extremely important to share information and work together."

Sara further stressed, "As customer demand for mobile money services increases, the conditions are right for us to take advantage of expanding market opportunities. Emerging markets such as the Middle East, India and Africa are leading the way in mobile remittances with a strong focus on NFC (Near-Field Communications) mobile payments. We aim to be a key part of this rapidly growing industry."

A report by Juniper Research indicates that mobile money transactions will hit $670 billion by 2015, proving that payments can be one of the most profitable uses of the mobile phone. At the same time mobile remittances are forecasted to reach $55 billion by 2016.

KeyBS offers advanced mobile, kiosk and point of sale (POS) systems and services for remittance transactions and bill payments as well as customized software and hardware tailored to boost productivity and efficiency that in turn help cut down costs.

For more information about KeyBS visit http://www.keybs.net

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
Email: h.bakht ( @ ) mpj-pr dot com
http://www.mpj-pr.com

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