Kerala Tourism Board the Big Winner of National Tourism Awards for 2014 -15

Emerging, the use of best innovative measures to boost tourist arrivals, Kerala tourism, on Saturday, July 30, 2016 won five National tourism awards 2014-15 for God's Own Country "Kerala". End Quote

(1888PressRelease) August 07, 2016 - Lok Sabha Speaker, Smt. Sumitra Mahajan, who graced the award function as a Chief Guest in the presence of Union Tourism Minister, Mr. Mahesh Sharma presented the awards to Principal Secretary Dr. Venu V. and Director Mr. U. V. Jose of Kerala tourism at Vigyan Bhavan in New Delhi .

Kerala tourism who grabbed three out of five awards for in-State Tourism Promotion category and Publishing category including the one for "Most Innovative use of Information Technology- Social Media/ Mobile App" won two award for other category, one for Responsible Tourism (RT) initiative in Wayanad and the last Sargaalaya Arts and Crafts Village at Iringal, a small but flourishing village in Kozhikode, fetched the award in Rural Tourism project category.

Despite this, private hoteliers, tour operators and an Ayurveda Centre added seven awards in the kitty of Kerala including Best Hotel in Five Star Category, Best Heritage Hotel in Classic Category, Best Incredible India Bed & Breakfast Establishment, Best Wellness Centre and Best Inbound Tour Operator / Travel Agent.

Speaking about the huge achievement, Mr. A.C. Moideen, Minister for Tourism, Kerala said "The awards are a heartening and robust reaffirmation of our Responsible Tourism initiative, which has emerged as a trailblazing tourism product for the entire country. We also received three national awards for our brilliant marketing initiatives which are designed to woo travellers from both inside the country and abroad".

Furthermore, Dr. Venu V., Principal Secretary, Kerala Tourism, added, "It is a welcome recognition of our pioneering measures, especially our cutting edge marketing techniques and leveraging of technology, to position Kerala as a tourist-friendly destination".

Mr. U. V. Jose, Director, Kerala Tourism, said, "The national awards will further boost the state's profile as a coveted destination for the inbound tourism market".

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Source URL: https://www.prlog.org/12578108-kerala-tourism-board-the-big-winner-of-national-tourism-awards-for-2014-15.html

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