Kenya Tourist Board Launches a New Online Game - Big 5 Drive

In partnership with leading brands Kenya Airways, Fairmont Hotels and Resorts, Lastminute.com and Tusker Lager, the Kenya Tourist Board is proud to present their new and exciting online game called "Big 5 Drive" (www.big5drive.co.uk). End Quote

(1888PressRelease) September 28, 2010 - Through September to the end of November 2010, the Kenya Tourist Board will be promoting the online game to consumers and travel industry representatives. Aimed at illustrating the diverse travel experiences available throughout Kenya, this online game is as entertaining and addictive as it is educational.

Kenya's Big 5 Drive will be sure to drive awareness and bring brand Kenya to top-of-mind. After the users travel through the amazing regions of Kenya, they are provided with snapshots and informative in-sights into each of the five destinations highlighted throughout the game.

With the lure of incredible prizes, the excitement of this online game is sure to spread. By driving their 4X4 through five of the most exciting areas in Kenya, users are given the chance to win their very own unique safari holiday courtesy of Kenya Airways and Fairmont Hotels & Resorts.

The winner, and three friends, will enjoy one night in the lively capital, Nairobi, three nights near Africa's second highest peak at Mt. Kenya, and three nights in the legendary Maasai Mara Region, where they will get the chance to see the 'Big 5' up close and personal! 10 lucky runners-up will each have the opportunity to experience a crate of the authentic Kenyan beer, Tusker Lager, East Africa's number one lager brewed in Kenya.

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