Kaya gets a Digital Makeover with Webchutney
India's leading digital marketing agency Webchutney elevates Kaya Skin Clinic's brand presence through strategic digital initiatives.
- (1888PressRelease) February 07, 2012 - In a bid to increase the brand's outreach among the digitally savvy, constantly evolving, urban Indian consumer, premium/leading beauty service provider Kaya Skin Clinic has donned a fresh new digital avatar announcing the launch of their redesigned/revamped website (http://www.kayaclinic.com/). Webchutney, India's leading digital marketing agency has led the brand's digital initiatives to infuse greater interactivity and deeper engagement in their existing brand identity while making it more approachable on the web.
Today, the services-led business arm of Marico has 82 clinics in 26 cities across India, 19 clinics in the Middle East and 2 clinics in Bangladesh with a team of over 280 dermatologists and a customer base of over 6 lakh men and women. In 2010, Kaya also acquired the leading aesthetics company DRx Clinic with 3 centers across Singapore and Malaysia. Despite having a distinct edge over competitors with world class technology and an exhaustive list of services for personalized skin and beauty care, it desired to bring alive and inspire the 'awe of transformation' more effectively in its brand communication online.
"Kaya has built a reputation as the ultimate expert that solves all skin problems. The brand is much more than just a problem-solver, it offers the consumer complete beauty transformations. Our new identity is inspired by insights gained through research and consumer feedback. Revamping our website has been an important part of this repositioning exercise. There has been a 360 degree overhaul of our website that is in tandem with the new brand identity. We are extremely happy to have had Webchutney as our partner. The team understands our brand and we have been very impressed with their creative ingenuity", said Suvodeep Das, Marketing Head, Kaya Skin Clinic.
Commenting on the redesign, Nishi Kant, Executive Creative Director, Webchutney said, "The refurbished website includes a host of interactive elements and intuitive features such as an interest based Compliment Cloud to push supplementary services, facility to book online appointments, interactive forms for campaign registrations, social plug-ins for Facebook and Twitter, clinic locator, loyalty promotions, e-coupons/codes, e-shop to purchase products conveniently and much more to spark conversations and increase brand advocacy through the website. In a sense, the website has been designed to establish an active network of existing and prospective beauty enthusiasts as well as existing users to get a first-hand experience of the state-of-the-art services offered at Kaya and spread the word."
Speaking on the partnership, Sidharth Rao, Chief Executive Officer, Webchutney said, "We are delighted to have the opportunity to partner with Kaya Skin Clinic which strengthens our existing and long-standing relationship with Marico. We are confident that this initiative will achieve the desired positioning for Kaya as a brand and help establish an indispensible relationship with their core audience, online."
In terms of technology, the web design is architected by a 'LAMP' stack (Linux, Apache, MySQL and PHP) at the backend with web pages developed in HTML5 for compatibility with iOS devices including mobiles and tablets. It conforms to W3C coding standards and employs popular CMS Drupal to manage dynamic data and site content efficiently. Apart from the site design and maintenance, Webchutney will also undertake tactical search engine optimization for Kaya to build greater traction and drive more visibility for the brand.
Visit http://www.kayaclinic.com/ for more information on Kaya Skin Clinic's services & product offerings.
Marico's Kaya Business
Kaya Ltd. (Kaya), Marico's wholly owned subsidiary, delivers skin care solutions in India and overseas, through its range of Kaya Skin Clinics (82 - India, 19 - Middle East & 2 - Bangladesh). Kaya, India's foremost chain of skin care clinics, was launched with the single-minded objective of delivering flawless skin, using the latest technology available internationally. In 2010, Kaya acquired the aesthetics business of the Singapore based - DRx Clinic. During 2010-11, the company recorded a turnover of Rs. 239 Crore.
Kaya endeavors to transform the lives of its customers through expert and customized skin care solutions that include services for Skin Enhancement, addressing specific Skin Concerns, Permanent Laser Hair Reduction and Anti-Ageing. Kaya's product range has over 40 products for skin, hair and body, for both women and men. For more information visit: www.kayaclinic.com
Marico (BSE: 531642, NSE: "MARICO") is one of India's leading Consumer Products & Services companies, in the Beauty and Wellness space. During 2010-11, Marico recorded a turnover of Rs. 31.3 billion (about USD 695 Million) through its products and services sold in India and overseas. Marico is widely recognized for its entrepreneurial culture and values of openness, trust, and empowerment. Marico's endeavour is to transform the lives of all stakeholders by helping them maximize their true potential. This purpose is articulated in the true Mariconian spirit …to… 'be more. every day.'
For more information, please visit: www.marico.com
About Webchutney
Webchutney works with leading companies in India by developing award winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online.
Our clients include Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Proctor & Gamble and Canon among others. We work with them in areas of online advertising, website design, mobile marketing and social media.
Ranked as India's Number 1 Digital Agency two years in a row (Brand Equity Agency Reckoner, The Economic Times, 2008 & 2009), Webchutney is committed to leading the interactive marketing industry.
We are a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bangalore.
For more information visit http://webchutney.com/
Contact shweta.bhandari ( @ ) webchutney dot net for press/media inquiries
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