Karna AI adds Eye-Tracking research pioneer Juergen Bluhm to its Boards of Advisors

Mr. Bluhm joins Karna AI in tandem with the company's launch of its new product SmartGaze, an end-to-end AI-based coding tool for eye-tracking studies. End Quote

(1888PressRelease) February 15, 2019 - Karna AI, the leading AI powered consumer insights tech platform for brands and agencies, today announced that Juergen Bluhm, a pioneer in eye-tracking and market research, has joined the Karna AI’s Board of Advisors. Mr. Bluhm joins Karna AI in tandem with the company's launch of its new product SmartGaze, an end-to-end AI-based coding tool for eye-tracking studies. SmartGaze has disrupted the eye-tracking industry with its highly accurate cloud based Coding tool reducing turnaround time and costs for eye-tracking agencies by a huge margin compared to manual coding.

“I am delighted to welcome Mr. Bluhm to our Board. He is an established leader in eye-tracking industry and brings deep knowledge and rich experience in Market Research industry” said Kushank Poddar, Head of Business at Karna AI. The global eye-tracking market is expected to be worth USD 1.4 billion by 2023. The demand for personalized advertisement and market research is expected to drive the eye-tracking market in the retail sector.

“I always look forward to people and companies doing innovative work in the eye-tracking industry” Bluhm said. “Karna AI have brought a tectonic shift in conducting eye-tracking research using their proprietary AI technology SmartGaze. I believe with their solution in market, brands and agencies can now get lightning fast insights for their eye-tracking studies.”

Jurgen Bluhm has been working at the intersection of Market Research and eye-tracking for over three decades now. With his stint as a Partner at Perception Research Services, and GFK Worldwide, he has gained extensive knowledge in Shopper Research and Virtual Shopping. Since 2012, Mr. Bluhm has been the Area Manager of Tobii Technology GmbH for Europe. As COO of Nimbus Online, Inc of Seattle, USA, Bluhm developed an integrated Virtual Shopping with eye tracking systems for packaging optimization, marketing optimization in-store and shelf optimization. As a speaker and lecturer at conferences and at universities, he lectures on eye tracking in market research.Jürgen Bluhm is also a co-editor of the "Journal of Mobile Teaching" Research Associate Regulus Communications, Inc.

About Karna AI
Karna AI is the Market Research Division of ParallelDots, Inc. With its roots deep into Artificial Intelligence, Karna AI is a platform developing next-gen AI Solutions for Market Research industry. With Market Research just scratching barely the surface of AI, organizations including some of the Fortune 500 companies and largest market research agencies rely on Karna AI’s solutions to be at the forefront of the AI revolution.

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