Karim Rashid joins forces with Sully Wong for new shoe collaboration

Introducing the Karim Rashid for Sully Wong Special Edition Desert Boot. End Quote

(1888PressRelease) July 26, 2013 - TORONTO - Award winning designer Karim Rashid is embarking on one of his most creative fashion projects to date - the creation of a one-of-a-kind sneaker with Sully Wong (www.sullywong.com) the Toronto based shoe design company. Karim Rashid will be sharing his unique design style with George Sully and Henry Wong, the two minds behind the footwear and lifestyle brand Sully Wong, to create the desert boot which is a one-of-a-kind limited sneaker collaboration set to launch across Canada spring 2014.

"This collaboration is among the biggest in our brand`s history," says George Sully, partner, Sully Wong. "Karim Rashid is one of our generation's true geniuses and notable designers. Time Magazine considers Karim to be our most influential designer of our time. The directions his creative mind takes are astounding and simple out of the box. We love what he's come up with for the desert boot."

No surprise to fashion and design curators, the limited edition Sully Wong premium leather desert boot will feature some of Karim's most iconic prints in what promises to be a truly unique work of footwear art. Considered a brand that cares more about design and quality than hype, Sully Wong has been thrust into the global footwear market, due to the Karim's recent collaboration with the brand. More ready then ever, Sully Wong is proud to say they've produced a well-crafted, designed and manufactured product that is ready for global distribution.

The shoes features Karim's trademark bright and striking colours (pinks, oranges, purples, and electric blues) along his his visually stunning and distinctive and iconic design patters KROMO, KAOS, IKON, OPTIK, sure to dazzle fashion and design aficionados alike. Sully Wong will offer four exclusive designs in eight color ways in the collection, selling at $299 starting in spring 2014.

"I'm always looking for new ways to express my art, and working with George and Henry was a great avenue for me," says Karim Rashid, notable designer. "I think we share a passion for creating unique, original designs, and our vision for what we wanted was very clear from the beginning."

Shoe lovers, along with fans of Karim's work, will be able to show off their appreciation for his designs on a fashionable pair of desert boot silhouettes. With some of the design world's greatest minds coming together, these shoes will make a lasting impact on the footwear landscape.

About Sully Wong:
The east has officially met the west. Enter the collaboration brand Sully Wong forged between designer George Sully and sneaker aficionado Henry Wong. Together, the teams focus is to design clean and smart sneaker silhouettes with their brand of North American Asian culture clash inspiration. For more information, visit sullywong.com.

About Karim Rashid:
Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim's legend of design. His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens and exhibitions for Deutsche Bank and Audi.

Karim's work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award. He holds honorary doctorates from the Ontario college of Art & Design and Corcoran College of Art & Design. 2008 highlighted Karim's largest retrospective to date at the Instituto Tomie Ohtake, in Sao Paolo, Brazil. Most recently, Karim curated the exhibition Totally Rad: Karim Rashid does Radiators for Museum of Art and Design in New York City. Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life.

Karim's has been featured in magazines and books including Time, Financial Times, NY Times, Esquire, GQ and countless more. For more information, visit karimrashid.com.

For more information and an exclusive images of the shoe or to schedule an interview, please contact:
Chrissy Newton, VOCAB Communications at Chrissy ( @ ) vocabcommunications dot com - 416.705.9523, Jessica Glover, GLO Communications at Jessica ( @ ) glocommunications dot ca - 416.892.4833

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