Karen Malanga to Launch Innovative New Campaign

Top Quote Karen has deep roots in Central Oregon, as one of best real estate agents in Bend, Oregon. End Quote
  • (1888PressRelease) December 02, 2014 - One of the best real estate agents in Bend, Oregon is ramping up a highly-creative campaign inspired by the style of the children's classic bedtime book, Goodnight Moon. Karen Malanga and her daughter Kristin Marshall work together under the aegis of Hasson Realty.

    "Real estate is about more than just business transactions," says lead Realtor, Karen Malanga. "It's ultimately about home - the place where you will experience the best life has to offer."

    With the approach of fall and winter, Malanga wanted to portray a message of warmth, enjoyment of life and family - those feelings the cooler weather and holiday evoke. Malanga met with Intrepid Marketing of Bend, Oregon, her agency of choice, and was presented with the "Goodnight Bend" concept.

    Creative Director Kelly Walker spearheaded the idea and then worked with local fine artist, Travis Knight, to create preliminary sketches. Three initial concepts will be painted in the style of the classic children's book and will include the Malanga osprey logo highlighted in the moon as subtle brand awareness.

    "Brilliant ads don't seem to be ads," says Intrepid Creative Director, Kelly Walker. "They tell a story and engage their audience in a way that evokes positive emotions. Karen and Kristin love Central Oregon and asked us to change focus now that the tourist season is over, and reflect how much we all enjoy living here."

    The new campaign is set to launch in print and on social media this month.

    About Karen Malanga
    Karen has deep roots in Central Oregon, as one of best real estate agents in Bend, Oregon - an experienced, knowledgeable and top-producing Realtor. Clients can tell you that looking at real estate with Karen is like getting a guided tour of the community! Branch out and discover this month's featured "nest" listings at www.nestbendrealestate.com.

    ###
space
space
  • FB Icon Twitter Icon In-Icon
Contact Information