Kansas City's #1 Ford Dealer Launches Exclusive Trade-In Protection Plan to Fuel New Leads, Sales

Gary Crossley Ford partners with TradeCycle Management to offer Kansas City Ford Dealer Exclusive Negative Equity Protection Program. End Quote

Kansas City, MO-KS (1888PressRelease) March 23, 2013 - Gary Crossley Ford, Kansas City's number one Ford Dealer and among the top 100 Ford dealers in the nation, as well as a multiple Ford Triple Crown winner, launched its Trade-In Protection Program to all qualifying new vehicle buyers on March 1st. Their Trade-In Protection program is now the keystone offering of the 'Crossley Difference', the dealership's customer program offering complimentary car washes, shuttle service, vehicle service offerings and loyalty rewards system.

"Making our Trade-In Protection program the key offering in our Crossley Difference made perfect sense to us", said Todd Crossley, Dealer Principal of Gary Crossley Ford. "Trade-In Protection is exclusive to our Ford dealership in Kansas City and that gives us an edge over the dealers we compete with. We've run other programs but Trade-In Protection becomes a true benefit of doing business with Gary Crossley Ford, not just a gimmick."

Crossley Trade-In Protection or "TIP" is a complimentary customer protection plan that is designed to minimize or eliminate negative equity, based on the benefit provisions at the time of trade-in. TIP combines the retention benefits of a lease but works with a standard finance contract. The negative equity benefit is available when a customer returns to Gary Crossley Ford to trade their TIP vehicle for another Ford vehicle.*

"Last year we were number one in Kansas City for the fifth straight year. We have goals of getting to the Top 50 Ford dealers in the nation and we believe TIP will help set us apart from the other dealers. Trade-In Protection demonstrates to our customers that we back up our promise to be their dealership for life. We don't just say it, we show it, and Trade-In Protection proves that."

Trade-In Protection is now featured on all qualifying new Ford purchases at Gary Crossley Ford. The program has quickly become a key message for Crossley, as TIP can be seen across all of the dealership marketing channels including TV, Radio, Web, Social and Direct Mail.

"When I first partnered with Brian and his team, we realized that in order to drive the results we wanted with TIP, our customers needed to hear and see the message clearly", said Crossley. "Everyone from our receptionists to our salespeople to our managers can tell you what TIP is. It's now part of our DNA."

About Gary Crossley Ford:
Located in North Kansas City, MO (Liberty, MO), Gary Crossley Ford is the #1 Ford Retailer in the Kansas City Market. Gary Crossley began in 1977, and has been honored with multiple awards from Ford Motor Company, including the Triple Crown award. In 2006 the dealership built and moved to its existing, state-of-the-art 80,000 sq. foot building on a 16 acre campus, and in 2010, Todd Crossley took over full ownership as dealer principal. Since then, the dealership has moved into the top 100 Ford dealers in the country.

About TradeCycle Management:
Based in Minneapolis, MN, TradeCycle Management (TCM) specializes in providing retail dealerships, lenders, and OEMs with custom marketing and advertising programs designed to increase sales, accelerate the trade-cycle, and drive higher loyalty.

All inquires on the Trade-In Protection program can be directed to:
Brian Olson
VP of Marketing
TradeCycle Management, LLC
bolson(at)tradeinprotection(dot)com
(913) 907-7570 direct

*Program and coverage may vary by dealer/state/lender. Please refer to the TIP Agreement for additional terms, conditions, limitations and exclusions. $5,000 max TIP Redemption Amount on new vehicles / $3,500 max TIP Redemption Amount on used vehicles. TIP is not available in New York.

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