Kadalys Launches Anti-ageing Banana-based Cosmetic In UK
Kadalys of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of West Indian bananas into a proven formula.
- (1888PressRelease) January 23, 2014 - The company, based in Martinique and Paris, will showcase its MUSACTIF® range in London (UK) as part of the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. Kadalys is seeking distributors in Britain.
"With our roots both in Martinique [in the French West Indies] and in Paris, we can say, at Kadalys, that we have - in more ways than one - found beauty at the heart of the banana plantations of the Caribbean region! We have also placed the banana, with its amazing properties, at the heart of the production of a novel class of 100% organic, truly unique cosmetic products. We are proud of the anti-ageing benefits that our natural cosmetic products offer," explains Shirley Billot, founder and CEO of Kadalys.
The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Kadalys to showcase its novel cosmetic products in Britain for the first time.
Kadalys has developed MUSACTIF®, a banana concentrate with unique properties. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, the fruit of the banana tree has long been known for its healing and soothing properties.
After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin's natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person's epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT.
There are differences in the properties of the green and the yellow banana. The green banana offers a perfectly balanced concentration of antioxidants and OM9 (or Omega 9 elements): when applied, extracts from the green banana counter the first signs of ageing and protect the skin against chemical aggressions by the atoms (or groups of atoms) known as free radicals.
The yellow banana, for its part, contains remarkably high levels of phytosterols, polyphenols, OM6 (Omega 6) and OM3 (Omega 3), which neutralize the free radicals and provide the skin with unique regenerating and restructuring properties. "This helps your skin fight against the visible signs of ageing and reduces their appearance," explains Shirley Billot.
Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys' products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products.
Kadalys submitted three different products - Musaclean peel, Green Banana nutritive oil and Musalis serum - to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product's effectiveness across the industry. Kadalys' cosmetic products were praised for their texture, perfume and efficacy.
Secondly, Kadalys' products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards - a jury made up of international prescribers on the lookout for new talents and innovative concepts.
Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award.
About Kadalys
Kadalys is owned by SHB SAS, a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. Kadalys runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). As part of its international expansion, Kadalys is currently looking for distributors in the UK.
The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. Kadalys has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree, as found in the West Indies.
In 2012, the company was nominated by the French Ministry of Higher Education and Research on the occasion of the 14th national competition for businesses involved in innovative technologies: Kadalys was awarded the status of Young Innovative Company (Jeune Entreprise Innovante or JEI, in French).
The company will attend the French Cosmetic Day, in central London, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End, between 12 noon and 3.00pm.
A total of nine companies will showcase their products, including Kadalys. The other participants are Candora, Detaille, Demain Nature, Elissance, Ixxi, Indemne, MGC International, and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.
For further information about the French Trade Commission UBIFRANCE in London, please go to: http://www.ubifrance.com/uk/ .
For further information about Kadalys, please go to: www.kadalys.com.
For further information, please contact :
Quote ref. : FTPB3904
Ms Kate RILEY - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
kate.riley ( @ ) ubifrance dot fr
View other press releases at :
http://www.ubifrance.com/uk/
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