Joining forces for Newtrition: BASF and Cognis at Vitafoods Europe 2011
Between May 10 and 12, BASF and Cognis – which is now part of the BASF Group – together presented their latest Newtrition™ concepts and finished products at Vitafoods in Geneva at stand 741.
- (1888PressRelease) May 12, 2011 - The newly-formed BASF Human Nutrition Business Unit combines the two complementary nutrition businesses, bringing customers the benefits of an extended product range, enhanced market strengths and expertise, technical skills and resources.
Massimo Armada, Senior Vice President Human Nutrition, BASF said: “Cognis has been a keen supporter of Vitafoods since its inception and, this year, Vitafoods Europe has provided an early opportunity for visitors to experience the advantages that the BASF-Cognis combination can offer. Now, we are in an even better position to deliver solutions that add the vital feel-good factor to our customers’ products. The ground-breaking Newtrition™ „Eat.Feel.Live.“ business and communications strategy is to be extended under the new regime, offering forward-looking concepts and formulations with our newly enlarged portfolio of ingredients.”
Amongst the innovative concepts and finished products on display, three were specifically designed for people who dislike or are unable to take products in capsule form.
“Shape Up” – Tonalin® CLA one shot delivered in ampoules
Issues of weight management and body fat reduction are ever-present in the minds of consumers. Cognis has worked closely with its customer Sanomed GmbH to develop “Shape Up” - Tonalin CLA ampoules, which present an effective daily dose in one shot, ideal for busy people who are looking for a convenient and tasty way to support their health. With a pleasant multi-fruit flavor, this 25 ml supplement is targeted to active and body conscious people.
Tonalin CLA is the most thoroughly researched and tested CLA on the market, enabling manufacturers to make a verifiable benefit claim. Formulated in a sophisticated manufacturing process, the ampoules do not need cooling, which means that they can easily be taken on the go or whilst traveling. “Shape Up” Tonalin ampoules perfectly meet consumer demands for convenience, effect and taste and they finally close the gap between dietary supplements and food. All these properties make “Shape Up” ampoules an attractive delivery form for consumers and an excellent product form for retail.
BASF Omega 3 + Vitamin E Stick Pack – A handy sachet of key health ingredients
As scientists identify ever more health benefits associated with omega 3-fatty acids, the demand for new products continues to grow. BASF has developed stick packs, a clever concept that offers consumers a convenient alternative delivery form for their favorite dietary supplements – a handy sachet of powdered health ingredients. At Vitafoods, BASF offered visitors samples of stick packs that deliver an innovative combination of health effects. The stick packs, which are easy to use straight on the tongue, contain 250 mg omega 3-fatty acids, a supplement sufficient to secure necessary fatty acid intake, plus 12 mg of ever-popular vitamin E.
Wellness ( @ ) heart – Vegapure® plant sterol ester crystals in a handy on-the-tongue sachet
Wellness ( @ ) heart is another concept delivered in a convenient sachet dot For those who want to lower their blood cholesterol levels, this tasty shot of mandarin flavor Vegapure plant sterol esters in a sachet will have strong appeal dot The product has been developed by Cognis in conjunction with the German company Nutrilo dot
It is well known that decreasing the amount of ‘bad’ cholesterol in the bloodstream may contribute to a healthier heart and numerous clinical studies have shown that plant sterols and plant sterol esters help to lower levels of total and ‘bad’ cholesterol, in conjunction with a healthy diet and lifestyle.
Media Contacts:
Ulla Spengler Raquel Ark
BASF SE Cognis GmbH
- now a part of BASF
Phone: +49 621 60-48260 Phone: +49 2173 4995 464
Fax: +49 621 60-48229 Fax: +49 2173 4995 514
ulla.spengler ( @ ) basf dot com
raquel.ark ( @ ) cognis dot com
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.
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