David Hicks, founder of DataComplex and current job seeker, who last month issued a press release that he was available for hire, was featured on CNN’s Kyra Phillips’ ‘The 30 second pitch’.
Atlanta, GA (1888PressRelease) August 19, 2009 - As part of developing a job search strategy for today’s difficult job market, Mr. Hicks looked outside the box and created a press release that announced his candidacy to potential employers. “I didn’t want to solely depend on searching company websites, looking at numerous job boards and the seemingly impossible task of penetrating HR departments.” said Mr. Hicks. Even in a healthy job market, it can take several weeks or months to find an executive or senior level job. Marketing yourself directly can be an effective way of shortening the cycle by broadening your network.
Mr. Hicks’ press release produced in excess of 200,000 headline views and over 1500 reads. “I knew the internet would provide a wide audience” Mr. Hicks said, “however, the real work was in using my network to also get it seen.” In addition to releasing it through PRWeb, Mr. Hicks emailed the press release to news outlets and trade journal editors, and used his social media network to broadcast it as well. In commenting about the press release Mr. Hicks said “Just as I have done in promoting technology products, I wanted to promote myself as an effective technology sales professional.” Promoting himself via the new media of the internet presented an opportunity for promotion using traditional media. The press release was seen by editors of the Kyra Phillips’ show on CNN. They saw it as a distinctive marketing tool and offered Mr. Hicks the opportunity to be highlighted on their job search segment ‘The 30 Second Pitch’. “It was challenging but fun” said Mr. Hicks. “I had four hours to prepare and have a ‘pitch’ ready that could only be 30 seconds long. From that experience, I received a well produced video presenting my unique selling proposition that I can continue to use.” (See video)
A well executed marketing job plan needn’t be expensive either. Mr. Hicks’ costs for two press releases totaled about $130.00. Job boards like Theladders, cost $30.00 to $180.00 depending on the package. "I wanted to be sure I was getting a positive return on my investment. My press release and CNN spot, expanded my network with several executive recruiters, HR managers, and other professionals vs. zero responses from numerous job and recruiter submissions on pay job boards.”
Mr. Hicks resides in Atlanta Georgia and can be reached at 678-362-7986.
David Hicks, founder of DataComplex and current job seeker, who last month issued a press release that he was available for hire, was featured on CNN’s Kyra Phillips’ ‘The 30 second pitch’. 
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