Jinjiang Inns Present Novel Solutions to Hotel Waste Dilemma

Often green hotel initiatives come at a cost to the traveler, with a long-standing trade-off between reasonable prices and environmental initiatives apparent at Chinese hotels nationwide. Jinjiang Inns, a leading Chinese budget hotel chain, is bucking the trend with a new range of innovative measures to increase environmental friendliness without bumping up costs. End Quote

(1888PressRelease) August 26, 2010 - Shanghai, China - Jinjiang Inns, a leading Chinese budget hotel chain, recently introduced a range of new green hotel initiatives that aim to reduce disposable item usage, encourage recycling and reward environmental consciousness.

One major new initiative is the '6 Small Pieces' plan, which will offer six different toiletry essentials to guests in rooms. These essentials will be recycled into either plastic or aluminum alloy items are usage, rather than going to landfill.

Guests at Jinjiang Inns are also encouraged to bring their own toiletries and supplies, and are actually rewarded for doing so.

"We realize that our approach is definitely non-traditional for a hotel business," said Tracey Guo, marketing manager at Jinjiang Inns. "However, the environmental problems we are facing are definitely non-traditional, and these initiatives also allow us to offer great basic facilities at far lower prices, in keeping with our Chinese budget hotel philosophy," Ms. Guo continued.

"We also believe that these are cyclical efforts that will be naturally self-increasing. Our environmental focus will attract environmentally conscious visitors, who will be naturally thoughtful about their resource usage. We hope that this will set new standards in the industry and eventually become standard practice," Ms. Guo finished.

These initiatives add to Jinjiang Inns' already solid green status, with a 'four green leaf' designation from the China Hotels Association, and active participation in Earth Hour for the past two years running.

About Jinjiang Inn:

The Jinjiang Inn chain was China's first economy hotel chain, comprised of 435 branches across 30 provinces and 116 cities. Professional and pragmatic spirit, sincere and continuously improving service, and the pursuit of simple and stylish have been the hallmarks of the brand.

For more information please contact:

Tracey Guo
JinJiang Inn.
Email: guoyating ( @ ) jj-inn dot com

http://www.jinjianginns.com

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