Jewelmer Celebrates History And Heritage At Concept Boutique Launch

It was an evening of legacy & celebration when friends of Jewelmer gathered for the launch of the Jewelmer Joaillerie, the brand's first concept boutique at Newport Mall, Resorts World on November 10th, 2011. End Quote

(1888PressRelease) December 08, 2011 - This groundbreaking showroom is a definitive nod to Jewelmer's 32-year-old history as the first luxury brand in the Philippines, as well as is enduring heritage as the leading global purveyor of golden South Sea pearls.

Last week's exclusive gathering was an intimate mélange of clients, friends, and partners amongst rows of fanciful French style topiaries. Guests included Tweetie de Leon-Gonzales, Angel Aquino, Annette Coronel, Olen and Miaka Lim, Luane Pasinatto, JM Rodriguez, Sky Nellor, Rachel Sheedy, Manolet Dario, Tim Yap, Iza Agana, Amanda Lapus, Atty. Gabby Concepcion, Romain Rivierre, Tanya Escaler-Rivierre, Suzi Entrata-Cabrera, Jo Ann Bitagcol, Annette Coronel, Rhett Eala, Robby Carmona, Gwen Agnese, Lorraine and Helena Belmonte, Lulu and Jessica Tan Gan, as well as Philippe, Martha, and Anne Gauthier. Wine and champagne flowed throughout the night, while many guests sampled delicate hors d'oeuvres prepared by the talented chefs at French-Mediterranean restaurant Beurre Blanc.

After a speech by the Gemological Institute of America's Senior Vice President Tom Moses and Southeast Asia Managing Director Kennetth Scarratt, Jewelmer's Creative Director and Production Manager Gaelle Branellec cut an artful vine during the brief ribbon-cutting ceremony alongside Tweetie de Leon-Gonzales, Angel Aquino, Resorts World Manila president Kingson Sian, Megaworld First Vice President and Commercial Division Head Kevin Tan, and Resorts World Manila executive vice president Stephen Reilly. The lights inside the store were illuminated to reveal a tableau of the country's top models, who ramped couture creations by Rhett Eala and Randy Ortiz. Guests were invited into the concept boutique and three lucky raffle winners were gifted with 3 golden Philippine South Sea pearl pendants set with three diamonds in its 18-Karat gold pin: one diamond for every decade that Jewelmer has been in existence. The winners included George Tapan, Jane Uymatiao, and Frank Bonnevie.

Jewelmer Joaillerie's premier concept boutique conveys impeccable service that clients have long associated with the brand. Distinctive features of the boutique include a private VIP salon, exclusive collection previews, and selections of unique haute jewellery. Every piece of furniture and décor in the showroom services a noble purpose, enhancing the ambience with finesse, discreet, charm, and subtle elegance.

The Ming style shelves are a prime point of interest in the store, showcasing a collection of the 500-year-old "Pandanan Junk", artifacts recovered off the coast of Pandanan Island in Palawan. The fateful discovery was made one day, when a pearl farmer happened upon an assortment of jars, vases, plates dating back to the 1400's. They were painstakingly excavated as important evidence of maritime practices and China's expeditions to the Spice Islands, where Ming Dynasty emperors sent their finest men to trade porcelain and silk for South Sea pearls as far back as the 15th century.

Established in 1979,its founders Manuel Cojuangco and Jacques Branellec anchored Jewelmer's philosophy on the perfect partnership between man and nature to create the most lustrous pearls. That vision of sustainability and perfection has driven the pearling company to become the principal producer of the exquisite golden Palawan South Sea pearl - the rarest of its kind. The legacy of this Queen of Gems was officially endorsed in 1996, when Philippine President Fidel V. Ramos proclaimed the South Sea Pearl as the country's National Gem.

True to its French-Filipino beginnings, Jewelmer expertly melds French artistry and Filipino passion into inspired creations. Guests perused the displays encasing Jewelmer's superb South Sea pearls, expertly crafted into fine jewellery. The pearls are set against gold, diamonds, and other colored stones to enhancethe glow of each orb. Among the perfectly matched strand necklaces was the Giverny collection, which showcases he lustrous golden pearls dripping of delicate 18-Karat gold branches and glistening diamond leaves.

The Jewelmer Joaillerie concept boutique is the latest of the 15 retail locations, rooted in impeccable service and situated in five-star hotels and high-end shopping malls across thePhilippines. Jewelmer also retains trade and retail presence in Hong Kong, Dubai, Melbourne, and Paris.

For more information, please visit www.jewelmer.com.

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