Jesse David, Ph.D., Partner, Edgeworth Economics to Speak at KC's Event
This event is scheduled for Wednesday, January 25.
- New York, NY (1888PressRelease) January 14, 2017 - The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Jesse David, Ph.D., Partner, Edgeworth Economics will speak at the Knowledge Group's webcast entitled: "Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast".
For further details, please visit:
https://www.theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=2016
About Jesse David, Ph.D.
Jesse David heads the Los Angeles office for Edgeworth Economics. Dr. David is an expert on the valuation of intangible assets, market definition, and the assessment of economic impacts in complex commercial disputes and regulatory proceedings.
Dr. David has provided consulting and expert testimony for many industries, including pharmaceuticals, telecommunications, agricultural products, finance, petroleum products, chemicals, software, and consumer products. He frequently submits expert reports to and testifies before decision-making bodies, including U.S. federal and state courts, the Federal Energy Regulatory Commission, the National Energy Board of Canada, and arbitration venues.
Dr. David has provided consulting services and expert testimony in numerous cases involving allegations of false advertising and misleading labels. He has addressed damages methods including conjoint analysis, contingent valuation surveys, and hedonic regressions, among others
About Edgeworth Economics
Edgeworth Economics is an economic, financial, and quantitative consulting firm. They provide expert testimony and litigation consulting in addition to business consulting and data management services. Their clients include law firms, corporations, and government agencies. Their professionals include PhD economists, statisticians, and business and human resources professionals who enjoy solving the practical problems their clients face. Edgeworth uses sophisticated analyses and techniques to provide their clients with solutions delivered in a simple and straightforward manner. Their data-driven approach, responsive culture, and recognition of budgeting and cost containment are just a few of the reasons why leading attorneys rely on their expert witnesses.
Event Synopsis:
Advertising plays a crucial role in securing businesses a competitive edge especially in today's market. With the huge amount of money needed in advertising and in putting products both in print and in electronic formats, advertisers aim to get the highest possible return of investment. The facts about a product are often emphasized and even twisted according to the advertiser's needs and objectives. However, when this business judgment perils the reasonable standards of advertising, the courts may have to decide if advertisers have exaggerated the facts of their products and have caused misleading impressions to the buyers. When an implied false claim is alleged, expert testimonies and surveys determine consumers' perception of the advertisement. Generally, survey evidence plays an important evidentiary role to support a claim of false or misleading advertisement and unfair competition. Still, while it can be found effective in court, survey evidence is always being challenged.
In this two-hour LIVE Webcast, a panel of key thought leaders and practitioners assembled by The Knowledge Group will identify the recent trends involving the use of survey evidence in advertising cases. Speakers will also provide tips in designing survey methodology and the best practices in preparing, conducting, and presenting survey evidence in false advertising cases.
Some of the major topics that will be covered in this course are:
-History of Surveys in Litigation
-Methodologies and Case Examples
-False Advertising / Lanham Act
-Deceptiveness
-Consumer Confusion
-The Role of Consumer Surveys in Trademark and False Advertising Disputes
-Do's and Don'ts in the Design and Use of Consumer Surveys
-Key Issues and Common Pitfalls
-Important Recent Survey Decisions
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
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