Jeffery A. Stec, Vice President, Charles River Associates to Speak at KC's Event
The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that Jeffery A. Stec, Vice President, Charles River Associates will speak at the Knowledge Group's webcast entitled: "Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast". This event is scheduled for Wednesday, January 25 2017 @ 12:00 PM to 2:00 PM (ET).
- New York, NY (1888PressRelease) January 17, 2017 - For further details, please visit:
https://www.theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=2016
About Jeffery A. Stec
As a Vice President of Charles River Associates, Dr. Stec has worked with clients in the areas of antitrust, finance, intellectual property, and survey research as both a consulting expert and as an expert witness. In the area of survey research, Dr. Stec has created numerous in-person, telephone, mail, and internet surveys for various clients as well as critically evaluated surveys and survey methodologies in both litigation and non-litigation consulting engagements. Dr. Stec has also consulted on best survey practices for the design, collection, and analysis of survey data. He has presented his survey research and taught survey research methods in the academic, private, and legal sectors, including testifying in state and federal court.
About Charles River Associates
Founded in 1965, Charles River Associates is a leading consulting firm that provides economic, financial, and strategic analysis of IP issues. Headquartered in Boston, the firm has offices internationally. CRA uses a combination of industry experience and rigorous, fact-based analysis in order to provide clients with clear, implementable solutions to complex business problems. Whether you are making a critical IP strategy decision or assessing risk in high-stakes IP litigation, CRA's intellectual property experts offer deep industry specialization, broad cross-functional expertise, and a proven analytical approach.
Event Synopsis:
Advertising plays a crucial role in securing businesses a competitive edge especially in today's market. With the huge amount of money needed in advertising and in putting products both in print and in electronic formats, advertisers aim to get the highest possible return of investment. The facts about a product are often emphasized and even twisted according to the advertiser's needs and objectives. However, when this business judgment perils the reasonable standards of advertising, the courts may have to decide if advertisers have exaggerated the facts of their products and have caused misleading impressions to the buyers. When an implied false claim is alleged, expert testimonies and surveys determine consumers' perception of the advertisement. Generally, survey evidence plays an important evidentiary role to support a claim of false or misleading advertisement and unfair competition. Still, while it can be found effective in court, survey evidence is always being challenged.
In this two-hour LIVE Webcast, a panel of key thought leaders and practitioners assembled by The Knowledge Group will identify the recent trends involving the use of survey evidence in advertising cases. Speakers will also provide tips in designing survey methodology and the best practices in preparing, conducting, and presenting survey evidence in false advertising cases.
Some of the major topics that will be covered in this course are:
- History of Surveys in Litigation
- Methodologies and Case Examples
- False Advertising / Lanham Act
- Deceptiveness
- Consumer Confusion
- The Role of Consumer Surveys in Trademark and False Advertising Disputes
- Do's and Don'ts in the Design and Use of Consumer Surveys
- Key Issues and Common Pitfalls
- Important Recent Survey Decisions
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
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