Jason More joins pureprofile as European Senior Account Director
Industry veteran leaves Questback to lead Quidco Opinions product line business development team.
- (1888PressRelease) January 24, 2014 - London, UK - Global technology company pureprofile today announced that industry leader Jason More has joined the company to lead the European Account Management team, with a focus on the Quidco Opinions product line and Infinity platform sales.
The appointment follows on the heels of the announcement in December of pureprofile's partnership with loyalty platform Quidco to deliver combined attitudinal, transactional, social, and behavioral attribution targeting at the consumer level. The new offering, called Quidco Opinions, offers UK businesses the ability to establish the deepest level of understanding behind the 'why before you buy,' not seen anywhere else.
Jason formerly served in senior Account Director roles with Questback UK and Ciao Gmbh.
Jason said that his reason for making the change was simple: "pureprofile gives me the opportunity to pursue both my passions of connecting people and working with ground breaking new technology. By working in partnership with Quidco I am currently tracking 3.7m people's purchases across 200+ product categories, over 4,000 brands! It is an amazing opportunity.
Combining that with pureprofile's omni-channel single sourced data repository Infinity platform, which acts as a Website, Community Portal, Survey Platform, Reporting Portal, SCRM and Corporate Search Engine, well............welcome to BIG DATA!"
Commenting on the appointment, David Brudenell, EVP at pureprofile said: "Having an experienced industry leader like Jason join our team speaks volumes about the opportunity Quidco Opinions and the Infinity platform has to deliver an unrivalled experience and impact to our clients. We know our European clients will be in great hands with Jason and he'll help us move these exciting new offerings forward in the best possible way. "
Jason will be leading a team managing the account of pureprofile clients tapping into the new product suite. Quidco Opinions is already running surveys for retail, finance and media providers all keen to find out how effective campaigns can be run within their sectors. Additionally the team is already working on a Consumer Confidence Index to be ready for release later this year. This will provide retailers with an accurate picture of consumer confidence scores based on member behavior, enabling them to map the direct impact of confidence on purchasing power.
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