James Avery Introduces Avery Art Glass Charm Collection

James Avery Introduces Avery Art Glass Charm Collection Jeweler brings colorful creations to the line with new product launch. End Quote

Abilene, TX (1888PressRelease) November 03, 2011 - James Avery, a family-owned jewelry retailer, announces the launch of its newest collection-Avery Art Glass Charms. The new collection will add color and variety to the jeweler's already extensive selection of 14k gold and sterling silver charm (http://search.jamesavery.com/?top_menu=1&u1=top_nav&top_nav=Charms) designs.

Avery Art Glass Charms consist of a glass bead created through an ancient process of hand-worked glass called "lampwork". This process involves skilled craftsmen melting and shaping glass rods on a steel mandrel over a flame, in conjunction with a focused stream of air. The glass beads are then combined with distinctive Avery finial designs crafted in sterling silver, resulting in sterling silver jewelry (http://secure.jamesavery.com/) and charms with delicate patterns and rich colors.

Crafted with the same level of quality and consistency as other James Avery personalized jewelry (http://search.jamesavery.com/?top_menu=1&u1=top_nav&u2=drop_down&top_nav=Gifts&drop_down=Engravable) pieces, Avery Art Glass Charms can be worn as earrings, on charm bracelets (http://secure.jamesavery.com/), or on a chain. Each art glass charm is a bit unique due to the handmade nature of each piece which adds to their special and intriguing beauty.

"We are excited to introduce Avery Art Glass Charms to our line. This unique combination of art glass and the Avery style is intended to continue our legacy of creating meaningful pieces of jewelry, but with a new dimension of color and pattern. We believe these new pieces also reflect the quality and craftsmanship to which our customers have grown accustomed," says Chris Avery, President and CEO of the company.

The first rollout of the Avery Art Glass Collection contains 11 different designs with more set to release each season. The new product selection is available at all 62 James Avery locations across the United States and online at www.jamesavery.com.
Founded in Texas in 1954, James Avery is best known for its designs that express connection and meaning, including faith-inspired jewelry for men and women of all ages. The corporate mission is "to share life, love and faith through the beauty of design." James Avery has grown to include 62 stores in Texas, Oklahoma, Georgia, Louisiana, Alabama, Tennessee, and Arkansas.

For more information about James Avery, please visit www.jamesavery.com.

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