Jamba Cloud Hyderabad 10K Run Sunday, November 25, 2012

For nine years, Hyderabad city's running community has rallied behind the Hyderabad 10K Run, being conducted by the Hyderabad 10K Foundation. End Quote

(1888PressRelease) November 07, 2012 - It's time now to repay their loyalty and commitment to the event by giving them a much more enhanced and satisfying running experience.

The race on November 25, 2012 will be the 10th edition of this prestigious event and this milestone occasion will be used to lay the foundations for transforming the event into a completely new entity.

This responsibility has been bestowed upon Procam International, the pioneers of the "International Running Movement" in India, who are now committed to convert the Hyderabad 10K into a much bigger and grander international race in the years to come.

Shri Nandendla Manohar, Hon'ble Speaker Andhra Pradesh Legislative Assembly, Shri M T Krishna Babu, I.A.S, Municipal Commissioner, Greater Hyderabad Municipal Corporation, Shri Anurag Sharma, I.P.S, Commissioner of Police, Dr. T.R.K. Rao, Vice Chairman and Managing Director, Sports Authority of Andhra Pradesh, along with Raj Assomull, representing the board of of Jamba Cloud, today announced that Hyderabad city would pay host to the Jamba Cloud Hyderabad 10K Run on November 25, 2012.

Also present at the event was Uma Chigurupati, Chairperson Hyderabad 10K Run Foundation, Anil & Vivek B Singh of Procam International, the promoters of the event, representatives of the events partners and various dignitaries and celebrities.

The Jamba Cloud Hyderabad 10K will be a synthesis of endurance and pace, and will provide a platform for every sports lover to run on the same route in the footsteps of the elite runners for a cause they believe in. It also will be a test of fitness and endurance - both physical and emotional.

The Jamba Cloud Hyderabad 10K will also give an opportunity to serious and amateur runners from Hyderabad and around the country to experience the rarified atmosphere that pervades an international running event. Timing chips will be available to all 10K runners, which in turn will ensure they get a timing certificate that ratifies their timing and is recognised in running circles throughout the world.

Announcing the Jamba Cloud Hyderabad 10K, Erik Holling of Jamba Cloud said in a message, "Jamba Cloud is excited to be the title sponsor of this international distance running event. We are proud to be the first to lend our name to an event which promises to attract international elite athletes and provide enormous visibility to such a great city. In todays' fiscally conscious times…we believe that sponsoring the Hyderabad 10K benefits the local economy, our global consumers, our company and our employees and we are proud of that.

Furthermore, I am especially proud that Jamba Cloud will be contributing to the further development of this unique event, for the benefit of elite and recreational runners as well as spectators and supporters from all over the world. Distance running fits well with our values such as challenging limits, evolving techniques, innovation in technology, long-term vision and the drive to do more."

The Hyderabad 10K Run Foundation is a charitable organization, started out of passion for the city of Hyderabad in 2003. The main objective is to encourage and support various social issues related to Health and Fitness. The Foundation has been organizing the 10K Run, Athletic Meets in association with the Athletic Federation, School Sports and the Hyderabad Heritage Marathon every year.

The Foundation has taken up the cause of Mission Sports & identified some government schools and aided them to provide training facilities for young sports persons in Hyderabad.

The Foundation also taken into account the invaluable contribution of veteran sports persons and felicitated them, recognizing and awarding them for their dedication to the world of sports.

Speaking on the occasion Uma Chigurupati, Chairperson Hyderabad 10K Foundation, said, "We are proud to announce that this is the 10th year of the 10K Run, which has introduced running to the city, and today the Run has become an integral part of the people's psyche and very close to their hearts.

This year, we have associated with Procam International, an organization which is renowned nationally & internationally for organizing international running events in Delhi, Mumbai & Bangalore."

Procam International kick started the running movement in India with the Standard Chartered Mumbai Marathon in 2004, following it up with the Delhi Half Marathon, initiated in 2005, before traveling to Bangalore city with the World 10K, Bangalore which was first run in 2008. The Standard Chartered Mumbai Marathon is now ranked amongst the top ten marathons in the world, the Airtel Delhi Half Marathon is the world's most prestigious Half Marathon, while the TCS World 10K is the richest in the world over that distance.

All the three events also hold the IAAF Gold Label, the highest distinction for organisational excellence and other parameters awarded to a road running event. It is with this pedigree and background that Procam International now brings to the people of Hyderabad the Jamba Cloud Hyderabd 10K run.

Speaking on this new association, Vivek Singh said, "Promoting unique events is Procam International's passion and distance running events hold a prized position in our varied portfolio. Over the years, through our events, we have brought to our shores the biggest names in global distance running, we have strived to introduce through running a health and fitness culture, we have provided platforms for the entire city to come together, promoting communal harmony and helped raise crores of Rupees towards charity.

"The three events promoted by us in Mumbai, Delhi and Bangalore enjoy pride of place among global running events over the same distance and we are confident of propelling the already well known Hyderabad 10K to even greater heights in the years to come."

About 15,000 people are expected to be a part of this momentous event on November 25th, participating in the various events of the day.

The Jamba Cloud Hyderabad 10K, will be certified by the Association of International Marathons and Distance Races (AIMS) and conducted under the auspices of the Andhra Pradesh Athletic Association and is being partnered by leading brands and corporates in their fields, critical to the fabric of the Event.

While Online Registrations for the Jamba Cloud Hyderabad 10K began on October 27, physical registrations will begin today and will shut as soon as the 15000 running places are full. There are five thousand running places on offer for the 10K Run and 10,000 running places on offer for the 7 km Mazza Run. The official website for the Jamba Cloud Hyderabad 10K is www.procamrunning.in/jambacloudhyd10k, through which online registrations can be done.

The website will also offer every participant an opportunity to purchase a personalized participation photograph through Marathon-Photos.com, the worldwide market leader in Event Photography & the Official Photographer to the Event. The website will also have a Volunteer Application Database - through which one can apply to volunteer for the Event. The website will evolve on a daily basis to include Blogs, Contests, Photos uploading etc.

There will be two events on Race Day, namely the 10 Km Run, open to those above 15 years of age (born on or before 24-11-1997) and the 7 km Mazza Run, open to those over 12 years of age (born on or before 24-11-2000). The 10K Run will have the overall category, the Indian category, the veteran category, the senior veteran category and super veteran category.

The 10 Km Run will be a compulsorily timed race category and will have an application fee of Rs 550, (including timing chip and service tax). Applicants residing outside India will have to pay USD 25 for the same. The Mazza Run will have an application fee of Rs 350, (including service tax) with applicants residing outside India having to pay USD 15.

PAYMENT MODES
• Cheque (only local Hyderabad cheques will be accepted)
• Demand Draft/Pay Order (payable at Hyderabad)
• Cash (only Indian Rupee currency will be accepted)
• Credit Card, Net Banking and Debit cards (can be used only for online registration)
Note: (i) All cheques and demand drafts to be drawn in favour of "PROCAM INTERNATIONAL LTD",
(ii) Please write your full name, the race category chosen and contact number on reverse of cheque/demand draft.

Entry forms are available online, and at the Registration kiosk on Ground floor, Cyber View Tower, Vittal Rao Nagar, Hitech City, Madhapur, Hyderabad- 500 081 near Global edge school (10 am to 6 pm, Monday to Saturday) and at United Way Hyderabad, 26 Indu Fortune Fields - ORCHIDS, 13 Phase Kukatpally, Hyderabad, 500 072.

APPLICATION MODES
One can apply for the Event using any one of the following modes.
• Online through the event website www.procamrunning.in/jambacloudhyd10K
•Drop box: Local Hyderabad residents can deposit their application forms along with requisite application fees at the Registration kiosk at the Ground floor, Cyber View Tower, Vittal Rao Nagar, Hitech City, Madhapur, Hyderabad- 500 081, near Global edge school (10 am to 6 pm, Monday to Saturday).
•Post: Applicants can post their filled application form and application fee to P.O. Bag No. 01, Cyberabad Post Office, Madhapur, Hyderabad - 500081.

Entry to the 10K Run category will be confirmed based on confirmation preference criteria, which are explained in detail in the application form.

•The course for 10K Run will only be open for up to 2 hours from the start time.
•Applications with a timing certificate attached will have higher chance of being confirmed in the 10K Run
•Confirmed applicants of 10K Run category who have provided timing certificates along with their application forms, will be eligible for priority line-up on race day, within the line-up area, in their respective timing sections, based on the finish times given in the submitted timing certificates:

Race Category Line Up Area Segregation
Section A Section B Section C
10K Run Under 45 min 46 min to under 1 hr 15 min 1 hr 15 min and above

The total prize money on offer is Rs 17.5 lakh, which will be divided between the overall category and the Indian category. While the overall category will also include the foreign elite athletes, the Indian category is a separate prize fund for Indian men and women athletes, and will also include prize money for veterans, senior veterans and super veterans.

There is prize money up to five places in the Overall Category and Indian category, with the men and women winners in the overall category standing to gain Rs 1.5 lakh each. The men and women winners in the Indian category will take home Rs 1 lakh each while there will also be prize money for the men and women winners in the veteran category (three places), senior veteran category (two places) and super veteran category (two places).

The Open 10K Run: This run will be an open event for serious and amateur runners, fitness enthusiasts and sports lovers, the 10km route being the same used by the elite runners. Besides getting an opportunity to follow in their illustrious footsteps, the Open 10K Run participants will havethe timing chip to use during their run, which will give them their timing down to the split second, as well as a timing certificate recognised globally. 5,000 running places are on offer for this category.

The Mazza Run: This run is targeted at every citizen of Hyderabad who wants to come out on to roads and express solidarity with the event that aspires to put Hyderabad on the world running map and inculcates a culture of health and fitness among the masses. Open to those above the age of 12, this run over 7 km encourages participants to raise money and support causes of their choice, even while sending across a message to the rest of the world that Hyderabad City is vibrant and rocking. 10,000 running places are on offer for this category.

The success of a running event that involves the entire city hinges strongly on the partners to the event, each a vital cog in the wheel. Procam International takes this opportunity to welcome into the Jamba Cloud Hyderabad 10K family the following partners, who will now play a major role in supporting the long distance running revolution sweeping the country.

Partners to the event:
Prasar Bharti (Broadcast Partner)
The Times of India (Print Partner)
Radio Mirchi (Radio Partner)
Kingfisher Premium (Good Times Partner)
Apollo Hospital (Medical Partner)
United Way of Hyderabad (Charity Partner)

Unique platform to raise money for charity: Distance running events around the world are some of the biggest platforms to raise money for charity and the Jamba Cloud Hyderabad 10K will also provide a unique platform to raise money for charity, an effort that will be spearheaded by charity partner United Way of Hyderabad. As the Charity Partner, United Way Hyderabad assumes the role of a Philanthropy Exchange for various charities and non-profit organizations registering with the Event.

Those desirous of raising money for charity through the event for causes of their choice can do so through the various charity raising models, namely We Care, Youth Challengers, Corporate Challenge and iCon Runners.

We Care is for individuals who want to run in support of a cause they individually believe in and raise pledges of any amount for the said NGO/cause.

Youth Challengers is a category specially designed for students of educational institutions who wish to participate and raise funds for their chosen charity/cause. Team members of the YC group can choose from any of the NGO's listed the Event's official Charity Partner, United Way of Hyderabad, to raise funds for.

Corporate Challenge is a category specially designed for companies who wish to sponsor employee teams to participate in the Event and raise funds for charity. Companies can choose from any of the NGO's listed with the Event's official Charity Partner, United Way Hyderabad, to donate the amount contributed by them.

At Jamba Cloud Hyderabad 10K 2012, companies can choose to field Corporate Challenge teams of following strengths: Team 10, Team 25 and Team 50.

iCon Runner is a select group of individuals who commit to raise a minimum of INR 2,00,000 for their chosen charity or cause through the Jamba Cloud Hyderabad 10K 2012.

iDream Runner is a select group of individuals who commit to raise a minimum of INR 50,000 for their chosen charity or cause through the Jamba Cloud Hyderabad 10K 2012.

Jamba Cloud Hyderabad 10K Route: The route for the event is in the process of being finalized under the guidelines set by Hugh Jones, General Secretary of the AIMS (Association of International Marathons & Road Races) and the Andhra Pradesh Athletic Association. Hugh Jones, the legendary figure in the world of marathons, winner of the London Marathon in 1982, will be the Race Director to the event.

It can be said with conviction that long distance running is here to stay, thanks to the stupendous success of events promoted by Procam International in Mumbai, Delhi and Bangalore, which have transformed societies into sporting destinations.

Hyderabad is already known as a sporting destination and the Jamba Cloud Hyderabad 10K will reinforce and underscore its premium positioning on the international sporting stage.

About Jamba Cloud
Jamba Cloud is a secure, white-labeled, turnkey solution that boosts revenue growth for its business customers with revolutionary marketing and technology capabilities. Jamba Cloud is able to eliminate availability issues with a fully-redundant, intelligent global network that enables rapid delivery of physical and digital products and services that you can get to market faster for a fraction of the cost. Jamba Cloud's Platform as a Service (PaaS) technology and exhaustive relevant content will instantly augment and diversify your product offering and drive revenue through analytics; creating customer loyalty and improving your bottom line. Jamba Cloud leverages Cloud Computing to create a global eCommerce that applies sophisticated analytics to enhance customers' shopping experience, create brand value and rapidly address customer needs through personalized, behavior-driven eCommerce. Jamba Cloud's advanced technology utilizes a private, secure virtual cloud environment that allows the storage and distribution of digital media in a portable e-Locker as well as the ability to have one unified shopping cart for all goods (regardless of digital or physical).

About Procam International
In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International. At a time when sports was considered the private domain of Federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in. Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and Live television programming.
Procam has based its corporate philosophy on an open culture, with an emphasis on values and integrity, uncommon in today's Machiavellian world. Procam has promoted and conducted over 45 world events in the last 23 years. These prestigious events have elicited player participation of the highest caliber, as well as huge public interest.

The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. They are accredited by the Association of International Marathons (AIMS) and certified by the International Association of Athletic Federations (IAAF) as Gold Label events.

This has established Procam International as the leading sports events creator in India. Its professionalism, attention to detail and dedication, has won it the faith of its sponsors and partners.

www.procamrunning.in

For further information please contact:
Geeta Fadnavis + 91 9849256292

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