Jake's Wayback Burgers Kicks Off Wayback Burger Bowl "Griddle Iron" Competition

America's Hometown Burger Joint Touchdowns with National Burger Bowl Promotion. End Quote

(1888PressRelease) January 23, 2014 - CHESHIRE, CT - Jake's Wayback Burgers, with over 80 locations, today announces the start of its Wayback Burger Bowl "Griddle Iron" Competition, which spotlights Wayback food products and gives consumers a chance to vote for their favorites, while discovering ones they may not know about. The game itself features four bowls: The Battle of the Burgers (January 20-22), Scramble of the Sides (January 23-25), The Wayback Shakedown (January 26-28) and the Wayback Burger Bowl Championship (January 30-31).

In addition, every participant who plays and votes by visiting www.waybackburgerbowl.com or scans the QR code in-store, will receive coupons, prizes and a chance to win a $100 Wayback Gift card. The Wayback Burger Bowl "Griddle Iron" Competition is compatible on any smart phone, tablet, iPad and Facebook. After every participant votes, an interactive "football-like" video is played, which showcases the participants game outcome.

"We are thrilled to have launched a particularly engaging campaign for our guests to play," said Gillian Maffeo, director of marketing, Jake's Franchising LLC. "The premise behind launching the Wayback Burger Bowl "Griddle Iron" Competition is to educate our guests on the cooking process at Wayback Burgers and our product variety. Additionally, our guests look forward to participating in our campaigns and we enjoy rewarding them, as it is just one small way to thank them for their ongoing support and loyalty."

Jake's Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time - a time when "customer service" meant something, and everyone felt the warmth of the community. The restaurant offers rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Jake's Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, and house-made chips, as well as the famous Burger and Shake of the Month.

For more information about The Wayback Burger Bowl "Griddle Iron" Competition, visit www.waybackburgerbowl.com. For franchising opportunities, please call 877-525-3791.

About Jake's Wayback Burgers
Jake's Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Jake's Wayback Burgers currently operates in 23 states with over 70 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina.

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