Jafferjees To Open At Sunset Mall

Internationally renowned fashion label and manufacturer of premium leather products, Jafferjees to open at Sunset Mall in Dubai. End Quote

(1888PressRelease) November 23, 2011 - Dubai Investment Properties (DIP) today announced that internationally renowned fashion label and manufacturer of premium leather products, Jafferjees is gearing up to open their second fashion store in Dubai at Sunset Mall on Jumeriah beach road. The opening of the new showroom is in line with Jafferjees' expansion strategy for the Middle East region. The store is scheduled to open on 15th of December, 2011 along with the launch of Sunset mall, which is due on the same date.

Speaking on their foray into the Middle East, Mr. Murtaza Hassan Ali, director at Jafferjees said "Dubai has been a strong market for us for many years. We believe, having another strategically located store here will further strengthen our market position and increase our customer base. We have high expectations for the store's performance as we work to increase our market share in the region."

Speaking on their choice of location, Mr. Murtaza Hassan Ali said, "Jafferjees emphases on creating a unique shopping experience for connoisseurs of fine handcrafted leather goods. We chose Sunset Mall at Jumeirah 3 for our second store mainly because of its nature. Sunset is an aesthetically planned shopping mall and very easy to navigate through. It focuses primarily to create an artistic hub for the best international and local designers; creating an exclusive shopping environment for residents and tourists alike."

Since its establishment in 1885, Jafferjees has become synonymous with high-end leather products. The manufacturers' boast its commitment to using the finest materials and workmanship. Each and every product is handcrafted transforming the creation of genuine leather products into an art form. Jafferjees offers a wide array of genuine leather products, from a key fob to ladies handbags, men's briefcases to exquisite desk sets.

Primarily located on Jumeriah Beach road at Jumeirah 3 area, Sunset Mall is scheduled to open on December 15th, 2011. Apart from offering an elegant shopping experience for its clientele, the development also incorporates state-of-the-art technologies in line with green building guidelines. Sunset is built to be an energy efficient building, with several measures being adopted by DIP to ensure energy conservation, as well as minimize pollution and demands on infrastructure.

"We are happy to announce that 'Jafferjees' chose Sunset Mall to strengthen their expansion plans in Dubai. Jafferjees will blend perfectly with Sunset's other retailers, which feature international luxury brands, renowned local designers and rising stars of the fashion world. We welcome them with our full support, services and facilities to ensure their success," concludes Mr. Ziad Hameed, Leasing Manager at DIP.

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