ivoke(TM) Partners with Her Interactive and RitzPix to Provide Personalized Product Solutions Through Branded Ecommerce Sites

ivoke Adds Channel Partners to Expand Value Proposition through the Delivery of Personalized Merchandise, from iPad Covers to Tote Bags. End Quote

Orange County, CA (1888PressRelease) March 28, 2012 - ivoke™, the personalization division of Liberty Synergistics, is pleased to announce partnerships with Her Interactive, a leading video game developer and publisher known for its Nancy Drew mystery adventures games and apps, and RitzPix, a leading online imaging site that offers print services, online storage and personalized photo gifts. ivoke meets the varied needs of each channel partner, giving brands the ability to provide customers with new forms of self-expression, whether it be personalized photo gifts or merchandise customized with their favorite Nancy Drew games.

ivoke ensures brand continuity for partners such as Her Interactive through seamless integration with the ivoke ecommerce platform. Her Interactive can now engage its audience by offering customizable Nancy Drew game products through a skinned site. Her Interactive users can choose designs from their favorite Nancy Drew game images or characters to create personalized merchandise, including iPhone cases, iPad covers, apparel, mugs, tote bags and pillow case covers. ivoke handles all product fulfillment, allowing all orders to be produced and shipped to consumers in as few as 48 hours.

"We're very excited to offer fans of our award-winning adventure series Nancy Drew game-based branded merchandise and gifts," said Jared Nieuwenhuis, director of marketing, Her Interactive. "Our goal is to always meet the needs and expectations of our customers. By partnering with ivoke, our fans can now purchase high quality merchandise of their favorite game title, cover art, quote or character."

ivoke's focus on empowering self-expression also aligns with another new channel partner, RitzPix, and its dedication to encouraging consumers to share, display and save all of life's treasured memories. Through ivoke's application programming interface technology and unique product offering, RitzPix.com customers can order custom merchandise incorporating their personal photos, and send these photos to print on a wide variety of merchandise, including an exciting new selection of iPhone covers, iPad cases, and aluminum high-definition wall décor.

By way of category management, specific to each channel partner, the ivoke team focuses on content that is appealing to each company's customer demographic, and provides custom solutions that include delivery platforms via the web, mobile devices and kiosks. Liberty Synergistics's 27 years as a supplier to the photo industry enables it to power the product fulfillment behind ivoke's personalization technology platform. For more information about Liberty Synergistics and ivoke, visit www.ivokenow.com.

About Liberty Synergistics/ivoke™
Liberty Synergistics was founded in 1984, as a supplier to the imaging industry. Doing business as Liberty Photo Products, the company rapidly evolved as the product line grew and diversified. Liberty has expanded in recent years, through organic growth, a series of acquisitions and further diversification of the products it supplies, taking on the name Liberty Synergistics, Inc. in 2008. The company launched its personalization division, ivoke™ in 2011 to provide channel partners' loyal followers with new forms of self-expression and the ability to memorialize life events. Through its divisions, Liberty currently serves national, regional, and independent retailers; mobile, web and kiosk application developers; and brand partners throughout the world looking for new revenue streams and new forms of self-expression for their loyal followers. For more information about Liberty Synergistics, please visit www.libertysynergistics.com and www.ivokenow.com.

About Her Interactive
Her Interactive is the leading mystery-maker and pioneer of fun and inspiring interactive entertainment. The company, with 24 awards to its name, designs, develops and publishes high-quality, mystery adventure games and apps, and is the world leader in the mystery games category. Her Interactive's Nancy Drew games have sold more than 9 million copies. This success, in part, is buoyed by the ever-increasing numbers of girls and women becoming avid game players. Nancy Drew players now include moms who have introduced their daughters to the girl detective, making her one of history's longest-running iconic figures spanning generations. As the number-one PC mystery franchise since 2004, unit sales of the Nancy Drew series have exceeded those of Harry Potter, Myst and Tomb Raider.

More information about the company and Nancy Drew games can be found at www.herinteractive.com.

Find Her Interactive on Facebook at www.facebook.com/NancyDrewPCGames, or follow Her Interactive on Twitter ( @ ) HerInteractive dot

About Ritz & Wolf Camera & Image
Ritz & Wolf Camera & Image is America's premier retail destination for cameras and imaging. With a legacy of nearly 100 years, Ritz & Wolf Camera & Image is a leader in the exciting and evolving world of image technology. Always a leader in price and quality, Ritz & Wolf is ranked by Consumer Reports as a top five electronics store, and is the highest ranking destination for camera and imaging products based on service, product quality and buying ease. Ritz & Wolf Camera & Image is headquartered in Washington, D.C. and operates nearly300 stores in 36 states from coast to coast. RitzPix.com is the company's online site for all imaging needs, and offers a range of products in one hour that is unrivaled anywhere in the world. Ritz & Wolf has dedicated its legacy to empowering consumers to share, display and save all of life's treasured memories.

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