ITC Infotech, In Cooperation With SAP Consulting, Announces Successfull Implemention Of SAP(R) Businessobjects(TM) Supply Chain Performance Management At Coca-cola

ITC Infotech with SAP Implements Supply Chain Management Solution for Coca-Cola. End Quote

(1888PressRelease) February 17, 2011 - LOS ANGELES, Calif. - ITC Infotech, a global IT services and solutions company and a fully owned subsidiary of ITC Ltd., today announced the successful "go-live" implementation by Coca-Cola North America of the SAP® BusinessObjects™ Supply Chain Performance Management application. The implementation - completed in cooperation with SAP Consulting - has been rolled out to multiple users across the North American region and is a key milestone for the Coca-Cola Company, allowing it to effectively align supply chain goals with business goals, providing visibility into end-to-end supply chain processes that will help drive process consistency.

"We certainly like what we have seen so far," said Russ Rodal, Metrics Program Manager, Coca-Cola Company. "SAP BusinessObjects Supply Chain Performance Management aligns very well with the guiding principles of our project: focusing on metrics that need little manual intervention, focusing on metrics that help drive process consistency, and focusing on metrics that are in line with industry standards. The application tightly follows the Supply Chain Council's SCORTM model, and while it allows for customizing the metrics, we are trying not to. And because the SAP NetWeaver® Business Warehouse captures significant details about business transactions, we can aggregate the data on the fly in the application and not be bound by a static data model. So when the business re-organizes, we change dashboards, not solution configuration."

Coco-Cola's global supply chain is one of the most complex networks of plants, bottlers, warehouses and customers. Due to the existence of multiple product lines following multiple supply chains with differing supply chain objectives, Coca-Cola has been facing challenges of bringing in consistency of reporting and having real-time information on which to base tactical and strategic decision making.

ITC Infotech, together with SAP Consulting, has successfully implemented for Coca-Cola North America, SAP BusinessObjects Supply Chain Performance Management. Coca-Cola is now planning a global rollout of the application in the bottler's network, which will help it map, manage and monitor supply chain strategy, having consistent definition and common data sources for metrics across the organization. The implementation of the application is part of Coca Cola's post-merger integration, helping empower its supply chain strategy and tactical decision making through fast and real-time access to critical information and metrics.

"With globally extended and complex supply chains, it's critical for companies to enable actionable insight that supports continuous improvement with an end-to-end view of performance and root-cause analysis," said Thad Dungan, vice president, Solution Management at SAP. "Aligning supply chain strategy with corporate objectives across key lines of business in a timely and cost-effective manner can make all the difference in achieving superior supply chain performance. The SAP Business Objects Supply Chain Performance Management application helps address the challenges of growth and profitability by leveraging leading industry-standard content that is supported by a flexible framework to add and modify key performance indicators."

The implementation of SAP BusinessObjects Supply Chain Performance Management was begun by ITC Infotech in July 2010. A project team of 12 experts was involved in the implementation, focusing on supply chain, business warehouse, enterprise portal, delivery and project management. After multiple rounds of tests and architectural reviews, the application today reports the supply chain performance for the areas of demand planning, production and customer service. The performance scores are available on a real-time basis and users have the flexibility to create their own reports and dashboards based on their areas of interest and priority.

"By implementing SAP BusinessObjects Supply Chain Performance Management for one of the world's largest beverage companies with global operations, we are further establishing our leadership and domain expertise in transformation initiatives that take a measurement-driven approach to improving operational and supply chain processes and effectiveness," said L N Balaji, president, U.S. Operations, ITC Infotech. "We understand the growing complexity of global supply chains and are working with companies to help them leverage performance insights to drive growth and profitability by aligning operations strategy with enterprise objectives."

ITC Infotech, a participant in the SAP Co-Innovation Lab and the SAP Consulting Partner Program, North America, provides industry-specific accelerators and solution kits, pre-configured business intelligence (BI) content and proven implementation methodologies to help customers achieve faster time to value.

ITC Infotech has established a dedicated team of consultants with in-depth industry experience in SAP BusinessObjects Supply Chain Performance Management and deep domain knowledge. This team of functional and technical consultants has been engaged with SAP Labs India to support development of BI content and standard key performance indicators.

About ITC Infotech

ITC Infotech, a fully owned subsidiary of USD 6 billion ITC Ltd., provides IT services and solutions to leading global customers. The company has carved a niche by addressing customer challenges through innovative IT solutions.

ITC Infotech is focused on servicing industries including banking, financial services and insurance; consumer packaged goods and retail; life sciences; manufacturing and engineering services; travel, hospitality and transportation; and media and entertainment.

SAP, SAP NetWeaver and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

Business Objects, BusinessObjects and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

For More Information, Press Only:

Joanna Leis
Gutenberg Communications
Tel: + 646-775-6309
Joanna ( @ ) gutenbergpr dot com

Olivia Benjamin
Gutenberg Communications
Tel: +44.20.7470.8894
Olivia ( @ ) gutenbergpr dot com

Swati Parashar
ITC Infotech
Tel: +91-80-2298 8331
swati.parashar ( @ ) itcinfotech dot com

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