ITC Infotech Implements Oracle's Siebel CRM Application for ampersand

Leading global IT services company provides support for the launch of ampersand's loyalty engine. End Quote

(1888PressRelease) August 11, 2011 - NEW YORK - ITC Infotech, a leading global IT services and solutions company, and a fully owned subsidiary of ITC Ltd.,today announced its implementation of Oracle's Siebel Loyalty Management for ampersand. ampersand is a loyalty solutions company which specializes in complete loyalty management for Fortune 500 companies with operations in Mexico, including Grupo Posadas, one of Latin America's leading hotel chains, such as Live Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn and One Hotels in Mexico, Caesar Park y Caesar Business in South America.

ampersand selected Siebel Loyalty Management for the robust capabilities that would support ampersand's plans to incorporate and maintain multiple loyalty programs in several industries. The company intends to maintain a single flexible system, equipped to run a wide range of programs including loyalty engines, marketing campaigns and analytics. The single platform simplifies maintenance and support; enables reusability; and eliminates the need for training on multiple interfaces.

"Levels of competition are forever increasing in every industry, and we understand the need to attract, acquire and maximise customer retention," said Victor Vargas, Chief Innovation Officer, ampersand. "While many firms have loyalty programs in place, due to the complexity involved, not all programs deliver the intended results. ampersand is tackling this issue by using Oracle's superior technology, which will allow the company to create and expand the boundaries of loyalty management. Siebel Loyalty Management was a clearly choice for us, as demonstrated by the successful migration of Grupo Posadas's Fiesta Rewards loyalty guest program. "

ITC Infotech, a Platinum level member of Oracle PartnerNetwork (OPN), implemented the Siebel Loyalty Management with full project lifecycle execution, allowing ampersand to deliver a higher level of service and a more personalised experience to its customers.

"We are thrilled that ampersand selected us to complete the implementation of Siebel Loyalty Management. As more companies continue to implement or expand their loyalty programs, there becomes a growing need to efficiently manage and track consumer behaviour. Oracle's system provide the tools to effectively monitor the wealth of incoming information, and we look forward to implementing this system for future clients." said L N Balaji, President of North American operations at ITC Infotech.

About ampersand
ampersand, is a company specialized in the designed, development, implementation and operation of Loyalty solutions based on the needs and direction of our clients, available market intelligence and our experience to create a solid loyalty strategy that perfectly matches the business with the desired results.

We offer consulting services to clients that already have their own loyalty program. We have developed an expertise based on our experience in the loyalty business and are able to adapt to all types of industries and create unique and innovative solutions designed to achieve specific objectives.
We help our clients to earn more loyal and more profitable customers by advising and supporting them with products, methodology, training and with the latest technology.

In ampersand we discover the real needs of each one of our customers For more information, please go to http://www.ampersand.mx/.
About ITC Infotech

ITC Infotech, a fully owned subsidiary of USD 7 billion ITC Ltd., provides IT services and solutions to leading global customers. The company has carved a niche by addressing customer challenges through innovative IT solutions.
ITC Infotech is focused on servicing industries including banking, financial services and insurance; consumer packaged goods and retail; life sciences; manufacturing and engineering services; travel, hospitality and transportation; and media and entertainment.

For more information, please go to http://www.itcinfotech.com.
About Oracle Applications

Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve Oracle's Applications Unlimited offerings. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go to: www.oracle.com/applications.

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