IT Pros Vote 2016 Server & Database Brand Leaders

Dell, HPE, Intel, Microsoft, Oracle each named Market Leader in two product categories; Amazon Web Services, Cisco & VMware also receive Market Leader titles. End Quote

(1888PressRelease) March 24, 2016 - IT Brand Pulse, a trusted source for research, data and analysis about data center infrastructure, today announced the results of the recent IT brand leader surveys covering thirteen Server and Database products.

IT Pros from around the world responded to the independent, non-sponsored survey in February 2016, and were asked which vendors they perceive as the leader in the following categories: Dense Low Power Microserver, Enterprise Blade Server, White Box Server, Enterprise Rackmount Server, Enterprise Cluster OS, Enterprise Server OS, Integrated System, Enterprise Server LOM & MLOM, Enterprise Server Processor, Server Virtualization, NoSQL Database, In-Memory Database, and SQL Database.

"This round of brand leader surveys is highlighted by the breakthrough of Red Hat for enterprise server OS, previously dominated by Microsoft," said Frank Berry, CEO and Senior Analyst at IT Brand Pulse. "And, in our first survey for NoSQL databases, Amazon Web Services has established early incumbency as the brand leader over a large group of popular database vendors."

Survey Highlights
• For the sixth consecutive year, HPE was the respondents' Market Leader choice for Enterprise Blade Server and turned in a repeat win in the Dense Low Power Microserver category. With the Market Leader title in hand, HPE also captured Performance and Reliability for Enterprise Blade Server; but gave up Price, Service & Support, and Innovation to Dell. Cisco was the second place Market Leader, followed by Dell.

"We're honored that IT pros have voted HPE BladeSystem as the Market Leader in enterprise blade servers six years running," said Paul Miller, VP Marketing of HPE Converged Data Center Infrastructure. "We're proud of HPE's long-standing leadership but we're not resting on our laurels. HPE is continuing to invest in the BladeSystem architecture, including a unified API through HPE OneView, which provides customers with a path to composable infrastructure."

HPE's Moonshot swept Dense Low-Power Microserver, coming up as the Market, Price, Performance, Reliability, Service & Support, and Innovation leader, ahead of all-around runners-up Super Micro and Quanta, respectively.

"HPE Moonshot platforms are performance and workload optimized to enable workplace productivity, empower data driven organizations, and ultimately deliver the best business outcomes," said Dr. Tom Bradicich, VP and GM, Servers & IoT Systems at Hewlett Packard Enterprise. "It is a special honor to have the innovation and value of HPE Moonshot recognized by our professional customers as the leader across all six award categories ---Market Leader, Price Leader, Performance Leader, Reliability Leader, Service & Support Leader, and Innovation Leader."

• Microsoft pulled off a set of Operating System Market Leader victories in both Enterprise Server OS (fifth year) and Enterprise Cluster OS. While the IT professional community also tapped Microsoft as the Service & Support Leader for Enterprise Server OS, they dealt the majority of the leader awards in this product category-Price, Performance, Reliability, and Innovation-to Red Hat (the Market runner-up, ahead of IBM).

In Enterprise Cluster OS, Microsoft split the votes evenly, taking Market, Innovation, and Service & Support, with Red Hat commanding Price, Performance, and Reliability. The remaining Market Leader positions mirrored Server OS: Red Hat in second, IBM, third.

"IT professionals are top of mind as we design our server OS technology, and we are thrilled they have chosen us as the market leader in both the Enterprise Server and Cluster OS categories," said Mike Schutz, GM, Cloud Platform, Microsoft. "Enterprises need trusted solutions that can keep up with today's business demands, and we will continue to deliver innovative platforms, like the forthcoming Windows Server 2016, coupled with industry-leading services and support to empower IT professionals to drive business transformation."

• From a field packed with 18 vendor options, Cisco led the way in this year's new combined convergence category, Integrated System. Cisco was chosen by IT pros as Market, Performance, Reliability, and Innovation leader; leaving Dell to receive the Price award, and IBM (runner-up Market Leader) with Service & Support. EMC (VCE) earned the number three Market Leader position.

"Cisco is pleased to be recognized by IT Brand Pulse for 2016 market, performance, reliability, and innovation leadership in the Integrated Systems segment," said Marcus Phipps, Director of Cisco Data Center Solutions. "Cisco is a core vendor in the integrated systems market with a portfolio of solutions built on top of Cisco Unified Computing System (Cisco UCS), Cisco Nexus, and Cisco UCS Director products. By evolving the data center with integrated systems that are enabled by Cisco, enterprises can deploy and scale applications faster to drive the revenue side of the business, while reducing risk and TCO."

• Dell upset four-time champion HPE in 2016 by walking away with the six leader titles in Enterprise Rackmount Servers: Market, Price, Performance, Reliability, Service & Support, and Innovation. HPE captured the overall number two spot, followed by third-place Market Leader, Cisco.

In a newly-added survey category this year-White Box Server-Dell continued its leadership in the minds of IT pro voters with results copying those of Rackmount Server: Dell as Market, Price, Performance, Reliability, Service & Support, and Innovation leader, HPE in second and Super Micro, third in the Market Leader race.

"Dell is pleased to be recognized as the leader in the server categories, which represent the majority of the overall server market. This acknowledgement is a reflection of the customer insights that fuel innovation in PowerEdge Servers and our rich service capabilities," said Brian Payne, Executive Director, PowerEdge Server Solutions.

• Intel, the other winner of a double category sweep in this survey, once again prevailed in Enterprise Server Processors (fifth consecutive time) and Enterprise Server LOM & MLOM (three straight years). Intel Xeon was selected as the Market, Price, Performance, Reliability, Service & Support, and Innovation leader for Server Processor, and, with a staggering 80% of the Market Leader votes, had little trouble topping IBM Power and AMD's Opteron (in that order).

In a much tighter outcome, Intel stayed on top of the Enterprise Server LOM & MLOM leader board to take Market, Price, Performance, Reliability, Service & Support, and Innovation titles. The number two and three Market Leader slots flipped from last year: QLogic moved up to second this time around and Broadcom/Avago dropped to third.

• Amazon Web Services interrupted Oracle's triple database leader attempt, as respondents picked AWS to be the Market Leader for NoSQL Database, as well as for Price, Performance, and Innovation. Microsoft (the third-place Market Leader behind Oracle) gained both Reliability and Service & Support honors.

• Oracle, whose name has long been synonymous in the database world, came close to dominating Market leadership in the three database products represented in this survey. However, when polls closed, Oracle had to settle for Market Leader in two: In-Memory Database and SQL Database. Oracle also added Performance, Reliability, Service & Support and Innovation titles for In-Memory Database. Microsoft (chosen Price Leader) and SAP finished as the number two and three Market Leaders.

With regards to SQL Database, Oracle was first in Market (third time), Performance, Reliability, and Innovation, but lost Price and Service & Support awards to Microsoft (who stayed ahead of IBM in the Market Leader results).

• VMware, as in previous brand leader surveys, dominated Server Virtualization for 2016 with a six-year-in-a-row sweep of every leader category: Market, Price, Performance, Reliability, Service & Support, and Innovation. Citrix bumped Microsoft down a notch from 2015, placing second and third, accordingly, for Market Leader.

IT Brand Leader Surveys
IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research. The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall market leader, as well as the leader in price, performance, reliability, service and support, and innovation. Respondents are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write-in a vendor, if not listed.

Global IT Pro respondents to recent surveys include:
20th Century Fox - Aetna - American Airlines - American Express - Apple - AT&T - Bank of America - British Columbia Lottery - Blue Cross-Blue Shield (BCBSA) - Boeing - Booz Allen Hamilton - Caterpillar - Cineca - Citigroup - City of L.A. - Columbia Univ Medical Center - ComEd - Cox Communications - C.R. BARD - Delta Airlines - Duke University - EPA - Ernst & Young - Expedia - ExxonMobil - FAA - FedEx - Fermilab - Ford Motor Co. - GE - General Dynamics - General Motors - Johns Hopkins Applied Physics Lab - JP Morgan - Lockheed Martin - Los Alamos National Lab (LANL) - Lowe's - LRZ - Mattel Inc. - Macys - MIT - Morgan Stanley - NASA - NY Life - NYC Transportation - NIH -Northrop Grumman - Oppenheimer - PepsiCo - Pitney Bowes - Porsche Cars N.A. - Prudential - REI - SEC - Shell - Social Security Administration (SSA) - Sony Pictures - Stanford - Staples - Target - The University of Chicago - Thomson Reuters - T-Mobile - Transamerica - UBS - UPS - UNFCU - United Airlines - Universal Parks and Resorts - USC - Verizon - Walmart - Yale...& many more.

About IT Brand Pulse
IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at www.itbrandpulse.com

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