Island Abbey Foods Ltd(TM) Announced Today the World's First Vitamins in Pure Dried Honey Form

Island Abbey Foods Ltd™ has announced today the launch of their newest Honibe - Pure Honey Joy® natural health product line extension: Honibe Honey Vitamins™. Vitamin C and D now available in a Honibe pure dried Honey Lozenge™ format. End Quote

(1888PressRelease) March 23, 2013 - Charlottetown, PE, Canada - Island Abbey Foods Ltd., a PEI based natural health product and specialty food producer, has announced today the launch of Honibe Honey Vitamins™ - the world's first vitamins delivered in pure dried honey. This new product line will see Honibe expand its offerings in the natural health product (NHP) category.

Honibe Honey Vitamins are made with 100% pure dried honey, and they will come in the following combinations: Vitamin D and Honey, as well as, Vitamin C and Honey. Honibe Honey Vitamins are a factor in the maintenance of good health, are only 10 calories per piece (2.6 g) and are available in blister packages of 10 vitamins each. Vitamin D helps in the development and maintenance of bones and teeth. Vitamin C is an antioxidant and helps the body to metabolize fats and proteins. Honibe Honey Vitamins are conveniently sized for easy transport in pockets, cars, briefcases or purses and dissolve in the mouth for increased consumer convenience. Island Abbey Foods will be featuring the new product lines on their online retail store at www.honibe.com for direct purchase.

"Our new vitamin product line is another example of our commitment to introducing innovative natural health products using the Honibe pure dried honey platform technology," stated John Rowe, President of Island Abbey Foods Ltd. "We are very pleased to have received our Health Canada Natural Product License (NPN) for these new product lines. We have seen tremendous demand for our Honibe Honey For Health™ product lines, and we intend to offer many more natural health products to consumers over the coming months."

Honibe Honey Vitamins are made with 100% pure dried honey and contain honey's natural properties. The Honibe Honey For Health line of products are 100% all natural honey and a healthier alternative to refined sugar products. Honey is proven to contain anti-bacterial & anti-microbial properties, as well as, anti-oxidants and nutrients (Arbor Nutrition, 2009). Honey is also an alternative for Diabetics and for people on low or restricted carbohydrate diets as honey is rated lower on the glycemic index than refined sugars: glucose = 100, sucrose = 68, honey =55 (Arbor Nutrition, 2009). Honey has also been proven as a healthier option for adults and children compared to DM based cough syrups (Penn State College of Medicine, Paul, 2007).

The Honibe - Pure Honey Joy brand has seen a great deal of nationwide support since their first product, the Honey Drop®, was introduced in 2008, including multiple product awards from across Canada. Honibe's recognition started to grow internationally when it won the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d'Or (Gold Medal), which recognized the Honibe Honey Drop as "The Best New Food Product in the World". Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights® candies and suckers / lollipops, Honey Sprinkles™ for cooking and baking, and Honey Lozenges™ for coughs and colds. Honibe was subsequently honoured with the "Canada Brand Business Award" at SIAL Toronto in 2011. Honibe was also featured on one of Canada's most popular television shows, CBC's Dragons' Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its 'Snacks For Space' and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield's December 2012 mission. Most recently, Island Abbey Foods was named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe - Pure Honey Joy brand we offer innovative products like the Honey Drop, the worlds first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.honibe.com or www.islandabbeyfoods.com

Media Inquiries:

Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan ( @ ) honibe dot com

Sales Inquiries:

For National Regional Accounts please contact Crossmark www.crossmark.ca.

For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.

If you are an independent or international customer, please contact us directly www.honibe.com.

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