iShareTunes Puts The "Play" In Playing Music

Amidst Industry Upheaval, a Free iPhone App Offers a Playful Way to Find and Share Music. End Quote

San Francisco, CA (1888PressRelease) July 15, 2010 - Users on the iPhone and iPad can:
• Play music for friends via Twitter, Facebook, SMS and email
• Explore and hear new music shared by others
• Earn badges and ranks for showing good musical taste
• Download it for free here: http://bit.ly/iShareTunes

SAN MATEO, Calif. - July 13, 2010 - Clemson University senior Chris Beauchamp is launching iShareTunes 2.0, a quick and easy music sharing app for iPhone and iPad where you can share and play music with friends. Messages, badges and ranks add to the playful feeling of the app.

"Music is personal, but also social. We want to make playing music for your friends the most enjoyable way to discover music for yourself," said Beauchamp, author of iShareTunes.

Apple, Google and Facebook are all validating a shift towards mobile, social and streaming music. Digital Rights Management is being abandoned in favor of all-you-can-eat music. In this world, the challenge shifts from buying music to sharing, discovering and enjoying music. Some exciting new players in this space include:

• Rdio - a streaming and sharing service
• Pandora - the music genome
• Blip.fm - Twitter for music
• 8Tracks.com - streaming playlists

iShareTunes 2.0 adds to this conversation by proposing that a more "playful" social approach can make sharing and discovering music more fun. iShareTunes is offered today for free download due to sponsorship by Servo Software, Inc.

Resources

iShareTunes in the iTunes App Store: http://bit.ly/iShareTunes
iShareTunes on Twitter: http://twitter.com/iShareTunes
iShareTunes on Facebook: http://www.facebook.com/iShareTunes

About Servo Software, Inc.

Servo Software, Inc. (www.getservo.com) helps Smartphone users to share anything on their handsets, such as apps and music, with the people they choose. This creates new ways to discover content that their friends are using on their phones right now. The Servo service is being developed for the most popular Smartphones and deployed with major wireless service providers and device manufacturers. Based in Silicon Valley, Calif., Servo has global offices in China, Germany and Spain. Follow Servo on Twitter at ( @ ) getservo and Facebook at www dot facebook dot com/getservo dot

All brand names and product names are trademarks or registered trademarks of their respective companies.

Media Contact:

Marisa Lam
TECHMarket Communications
650-544-3350
marisa ( @ ) techmarket dot com

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