IRS Q2 2011: Radio One Records A Growth Of 17% In Listenership over last year
Radio One has witnessed a 17% growth in listenership during the last year according to the Indian Readership Survey 2011 Q2, while the industry as a whole has declined by 6% (All, 12+).
- (1888PressRelease) October 19, 2011 - New Delhi: The station has much to cheer about, going by the latest IRS report. Radio one is the only player to have consistently shown listener growth from Q2 last year, and has added 103000 listeners in Ahmedabd, Chennai and Pune, while Radio Mirchi has lost 18000 listeners
In the key markets of Mumbai and Bangalore, Radio One's listenership base is 15.39 lacs, which is 54% more than the 10.22 lacs of the other metro player, Fever (All, 12+).
IRS is the only study that gives the radio industry an All-India, and publishes its results every quarter.
Rajeev Bhandari Chief Operating Officer, Radio One, said "The latest IRS results are a huge shot in the arm to all the initiatives Radio One has been putting together. We take this opportunity to thank all our clients who have reposed their faith in us.
Anil Machado, National Programming Head, said 'Radio One has been at the forefront of a lot of programming innovation in the past year or so. This is a vindication of all our efforts. Our wholehearted thanks go out to every single listener who has been supporting us"
Radio One has always strived to provide multi genre music, and the company has initiated a musical movement by launching 94.3 Radio One "One India One Music". The station continues to outdo its own benchmark by launching various innovative platforms, the recent being "Radio One College Champions" which has stepped in its fifth year, the biggest hunt for best radio talent in colleges, which is currently on for radio professionals in 70 of the country's best colleges. Indeed, Radio One promises an exciting journey in the near future for all radio lovers.
MORE LISTENERS ADDED THAN RADIO MIRCHI.
IRS 2011 Q 2 vs. Q 1 (All 12+) Listeners added ('000)
FM Stations Ahmedabad Chennai Pune
Radio One 72 24 7
Radio Mirchi 11 -3 -26
RADIO ONE HAS 54% MORE LISTENERS THAN FEVER IN BANGALORE AND MUMBAI
IRS 2011 Q 2 (All 12+)
Mumbai + Bangalore
Station ('000)
Radio One 1539
Fever 1022
ONLY RADIO ONE HAS GROWN 17% FROM LAST Q2 whereas INDUSTRY HAS DIPPED 6%
IRS 2011 Q 2 vs. 2010 Q 2
FM Stations Growth
Radio One 17%
Radio Industry -6%
About Radio One
94.3 Radio One is a joint venture between Midday Multimedia and BBC Worldwide operating in 7 metros- Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune and Ahmedabad. The music channel promises MAXIMUM MUSIC, MAXIMUM CHOICE to its listeners with best music ranging across genres. Being a music passionate station, Radio One has Music jocks (MJ's) instead of Radio jocks.
For any media query please contact:
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9999727268
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Madhuja Roy
The PRactice
98999929705
madhuja ( @ ) the-practice dot net
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