IQPC launches brand new podcast: Online Gaming - Affiliates to Increase Customer Numbers and Profit
With the iGaming business constantly growing and changing, competition increases and the market place gets more crowded, there is an ever greater need for online gaming companies to reinvigorate their player strategies. In a brand new podcast Chris Wesson, Founder of Little Star Media, outlines how affiliates can assist gaming companies in achieving greater retention rates with their players.
- (1888PressRelease) May 10, 2011 - With the iGaming business constantly growing and changing, the topic of player retention and customer management is constantly at the top of the priority list for industry leaders. As competition increases and the market place gets more crowded, there is an ever greater need for online gaming companies to reinvigorate player bases and keep those players stuck to their websites.
In a brand new podcast Chris Wesson, Founder of Little Star Media, outlines how affiliates can assist gaming companies in achieving greater retention rates with their players.
Wesson says; "I think the problem which a lot of operators have to overcome of affiliates is that it's engaging the affiliates into the excitement of the promotion. If you're approaching an affiliate saying this is what we're doing for our players, the affiliates will look at that and then say, well, how does that make me richer? And unless the operator can really point out the benefits to the affiliate of using the promotion, a lot of these promotions are going to be overlooked."
He continues "I think as an affiliate we're seeing that the average player value is a little bit lower than it used to be and I think by all working together and focussing around what we can do to extend the lifetime of players it's a very sensible approach."
The podcast interview, conducted by IQPC, is available to download free of charge on the Player Retention Strategies for Online Gaming online knowledge resource centre.
If you would like to hear more from Chris Wesson, he is one of the expert speakers addressing the attendees at the 2011 Player Retention Strategies for Online Gaming conference taking place 19th - 20th July in London.
For more information about the podcast or the Player Retention Strategies for Online Gaming event visit www.playerretentionevent.com/pr.
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