Invista's Cordura(r) Brand Team Welcomes Sachiyo Tokunaga, Japan Cordura(r) Brand And Marketing Leader
INVISTA's CORDURA® brand team welcomes Sachiyo Tokunaga as the new Japan CORDURA® brand and marketing leader.
- Wichita, KS (1888PressRelease) April 05, 2012 - In her new role, Tokunaga will be an integral part of the CORDURA® brand team, with responsibility for co-branding activities with strategic Japanese luggage, outdoor and apparel brands. She will also lead CORDURA® brand sales, promotions and marketing initiatives in Japan.
"We are delighted to have Sachiyo on the CORDURA® team," said Cindy McNaull, global CORDURA® brand and marketing director. "With her prior experience in the sales and marketing fields, she brings not only a fresh perspective, but an expertise that will help further grow the CORDURA® brand in Japan."
In addition to her role on the CORDURA® brand team, Tokunaga also serves as the Japanese sales and marketing leader for INVISTA's Dacron® bedding and textiles team.
Prior to joining INVISTA, Tokunaga was responsible for sales and marketing for Sinor's Intermediates business. She received her bachelor's degree from Niigata University and also participated in Baruch College's division of Continuing and Professional Studies in New York.
About CORDURA® brand
INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
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