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Introducing...Vis-a-Vis Cosmetics

April 23, 2009
Top Quote Vis-a-Vis Cosmetics is a new modern, ultra femme brand focusing on women' s needs for affordable prestige formulas that can provide the dual-benefit of melding the latest fashion-forward color trends with skin-friendly formulas. End Quote
  • New York, NY (1888PressRelease) April 23, 2009 - Founders Theresa Rivera, CEO and Karen Kretschmann, COO teamed up to create buildable, multi-purpose products that are versatile enough for most skin types. Their innovative formulas deliver high performance and have superior textures that enable today's active women to simplify their beauty routines.

    The Founders firmly believe that makeup is power for all women--the ultimate art form that dares women to empower themselves and express their whimsical moods.

    Color inspired, prestige loving, glamorous, imaginative, trendsetting are important attributes that make up the Vis-a-Vis brand.

    Vis-a-Vis Cosmetics will be introducing new products later this year to include vibrant eyeshadows on trend with the latest fashion colors, plus additional colors for the current palettes that will all be introduced in sleek, modern packaging.

    Recently, Vis-a-Vis participated in CEW’s 2009 Beauty Awards Product Demonstration held at the Metropolitan Pavilion in New York City by entering their Pure Brilliance Lipglaze in the mass lip product category.

    The Founders of Vis-a-Vis Cosmetics (visaviscosmetics.com) will also be exhibiting their highly popular Minx Pure Brilliance Lipglaze at the Great Bridal Expo being held at the New York City Marriott Marquis on May 8th. Theresa Rivera will be onsite to demonstrate the superior performance of their non-sticky formulas and showcase other shimmering colors. Brides will be able to participate in the Sweepstakes for a chance to win free Vis-a-Vis products.

    Vis-a-Vis Cosmetics' affordable prestige formulas are unrivaled and attractive for today' s value conscious women.

    For further information, please send an email request or visit the website.

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