Introducing Proximity Based Digital OOH Advertising in Dubai - A New Trend in Billboard Advertising
TBI Media announces its next step towards enhancing the reach of outdoor advertisements. Understanding newly introduced trends in OOH promotions, this popular media agency of Dubai has geared up to live up to the expectations of the latest market demands.
- (1888PressRelease) December 29, 2015 - TBI Media to Use Beacon Technology to Provide Measurable Outdoor Advertising to Dubai Businesses.
With the advent of technological advancements, outdoor advertising companies in Dubai have made it mandatory to keep track of what's trending and stay up with the latest innovation.
Beacons ensure to make your brand name popular to a larger number of consumers through an integrated smartphone campaign with proximity based, relevant and personalized offers. The idea is to grab the opportunity to make sales at the right time. The marketing and advertising companies in Dubai are stacked up with creative thinkers who can go to almost any extent and create out-of-the-box ideas to publicize a brand. TBI Media is specialized in outdoor advertising strategies and has come up with strategies that are more intelligent and interactive. The beacon technology connects out of home networks digitally with smartphone users. It works when a consumer enters the beacon range of the billboard.
As a random individual enters the pre-defined range, he is notified with a personalized pop-up notification which in turn triggers purchasing decision of the target individual. This way, billboard advertising is an intelligent way to engage the customers directly along the path to purchase. Moreover, measuring the effectiveness of outdoor promotional campaigns is made possible with beacons as they allow tracking specific proximity-based attribution and enable the networks to show the value derived from a particular location.
This launch doesn't interrupt the consumers, rather make them feel special as the content makes sense to their real world environment and guides them to taking a beneficial action. Beacon bridges the gap between digital and physical worlds through Bluetooth technology with support for both - IOS and android devices. The beacon zone is effective from up to 50 meters to few inches away from the beacon enabled media assist. It delivers rich content via push notification within an advertiser's mobile app or a third party mobile app to the consumers in proximity. This content exchange involves a full dashboard of real time analytics, measuring location, dwell time, engagements and most importantly, the beacons can track in-store walk in traffic that includes location based attribution to a brand's advertising.
The availability of such interactive beacon billboards and lamp posts at TBI Media is preserved for those who wish to use outdoor advertising actively. Stepping ahead with such drastic changes in OOH advertising Dubai will definitely fetch you alluring sales figures if you contact the right media agency in Dubai for promoting your brand.
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