Intouch Real Estate Unveils New Online Service for Private House Sales
Intouch Real Estate unveils a new online platform for private house sales aimed at demistifying the real estate industry and cutting out unnecessary real estate agent fees.
- (1888PressRelease) October 03, 2012 - Intouch Real Estate is launching a brand new sales and marketing model called Liveoffer that creates a platform for private house sales and will allow Australian vendors to sell their homes online for the first time.
Liveoffer works by giving the vendor control of the sales process by allowing him/her to set either a reserve price or a selling price and then inviting buyers to make their offers online and in real time.
Paul Ryan, CEO of the Intouch Group, says the model has been designed to save vendors thousands of dollars in commission fees, provide transparency in the sales process and to give the Real Estate Industry a long overdue shakeup.
Ryan, one of the founders of Wizard Home Loans says "having been involved in the home loan industry for 20 years I have seen so much anger, frustration and annoyance from borrowers when it comes time to negotiate on a property. The mystery that often surrounds making an offer, the reserve price and the negotiation process can make the final exchange an incredibly stressful and unhappy experience".
"The advantage of Liveoffer is that both the buyer and the vendor know exactly where they stand. There is no third party in the middle of the sale process clouding negotiations" explains Ryan. "Liveoffer allows the vendor to see offers from real buyers and buyers can see exactly where their offer sits, what the reserve price is and what their competition is offering. No more blind auctions, bidding against trees or bidding against mystery buyers." Vendors looking for private house sales options will be able to choose either a Do-it-yourself marketing model, or a Vendor Assist model which will provide additional support. Both will offer access to mainstream marketing websites including www.domain.com.au and www.realestate.com.au.
The properties will be listed on 1800intouch.com.au for a fixed price. $990 for the Do-It-Yourself option and $1,390 for the Vendor Assist option which provides vendors with support at open for inspections as well as property reports, marketing support and a dedicated account manager. Both include full access to the Liveoffer sales platform at no extra charge. "Our market research tells us that there is a proportion of vendors out there who would rather not deal with real estate agents" says Ryan. "They reported being concerned about the lack of transparency. Many believed that agents tended to over quote house prices to vendors and underquote to buyers. The overwhelming feedback was that there was a lack of trust in the sales process" says Ryan. Intouch Real Estate is now open for business and looking for vendors who would like to take advantage of the Liveoffer platform. The first 5 vendors to register with 1800intouch will receive their listing free of charge. For more information or to interview Paul Ryan, CEO of the Intouch Group please call:
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