InTopicMedia.com Announces A Revolution In The Field Of Contextual Ads
InTopicMedia.com, the Atlanta based innovator in the field of in-text marketing, has announced a new marketing tool called Microbanners, a major step forward in the field of contextual ads.
- Atlanta, GA (1888PressRelease) October 12, 2011 - Contextual ads are a form of Pay Per Click, or PPC advertising, utilized on websites where an automated algorithm generates ads relevant to the page content. In some circles it is more commonly referred to as targeted advertising.
Contextual ads are placed on a website when a webmaster signs up with an ad network. A piece of code is then placed within the page content source code. The website content and keywords are then evaluated by the ad supplier and relevant text ads are then placed strategically on the site. If a website visitor clicks on an ad the advertiser has to pay the ad network and the webmaster receives a share of the revenue generated.
For the newest incarnation of contextual ads, InTopicMedia.com debuts its Microbanner product, which is unique in that it eliminates the need for the usual double underlined keyword links. Instead, the program places the advertiser's logo directly into the website's general content. The result is a corporate branding ad with a higher level of visual appeal than a basic, highlighted link. The conversion rate for Microbanners boasts a nine fold improvement over traditional online ads. Microbanners also accentuate text based websites by adding a more visually exciting and stylish element, creating a much more impressive and satisfying experience for the user.
For both the user and the advertiser, the new Microbanners ads are an attractive yet subtle marketing concept. The advertiser's logo is placed within the general website content through the use of a proprietary algorithm, and when the cursor is moved across the logo, the full ad appears onscreen. If the logo is passed over, the ad vanishes. If the ad is clicked, the user is taken to the advertiser's landing page.
One of the prime benefits for advertisers is that Microbanners serve to enhance their corporate branding campaigns, increasing brand recognition exponentially by placing the product logo strategically throughout the general web content. Visual cues are extremely powerful, and quite often the appearance of an advertiser's company logo may trigger a more effective response than words in regular print represented by a highlighted link. Whenever the general public comes into contact with a specific brand, there is the opportunity to affect or even alter perceptions of that corporate brand. This is one area where the Microbanners program can really pay off.
Advertisers are charged for every thousand impressions made as well as cost-per-click for click through to the full ad.
According to the InTopicMedia.com site, the benefits of this product are four fold:
- Higher conversion rates
- Target key demographics
- More detailed performance metrics
- Rich-media for enhanced presentation
InTopicMedia.com promotes Microbanners as the next major innovation in the continuing evolution of the technology behind contextual ads. Subscribers to the service will be able to enjoy benefits such as generous payouts of 80%, as well as the use of InTopicMedia.com's exclusive Keyword Bidding system, which allows for cost effective marketing campaigns in an increasingly budget conscious environment.
InTopicMedia.com was founded in 2009 to provide new and creative advertising solutions for businesses and advertisers ranging from small, one man operations to major Fortune 500 companies. In just two short years, InTopicMedia.com has emerged as one of the leading innovators in the field of in-text marketing.
For additional information or to subscribe to the service, visit http://intopicmedia.com
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