Intigral’s Jawwy TV awarded Streaming Service of the Year at the 2020 ASBU Broadcast Pro Summit
Intigral, a leading provider of digital entertainment and sports in MENA, and a subsidiary of stc group, has been recognized at the 2020 ASBU Broadcast Pro Summit and Awards which took place in Dubai, UAE, on the 2nd of February 2021, with the “Streaming Service of the Year” award given to its flagship OTT service Jawwy TV.
- (1888PressRelease) February 08, 2021 - Riyadh, KSA - Intigral, a leading provider of digital entertainment and sports in MENA, and a subsidiary of stc group, has been recognized at the 2020 ASBU Broadcast Pro Summit and Awards which took place in Dubai, UAE, on the 2nd of February 2021, with the “Streaming Service of the Year” award given to its flagship OTT service Jawwy TV.
The award recognizes Intigral’s unique digital entertainment offerings and world class platform, and is a testament to the success it has achieved through pursuing an ambitious business model of aggregating local, regional and international live channels and video on demand content, coupled with its own acclaimed original productions. The awards add to an array of noteworthy recognitions achieved by Intigral from Broadcast Pro over the past few years, including the Digital Strategy of the Year in MENA award for 2018 and 2017, and the Best Sports Innovation in MENA award for 2016.
The event also witnessed contribution from Intigral’s Chief Commercial Officer JP McKerlie, who participated alongside a number of industry leaders in the keynote OTT Leader’s Panel that touched upon several key issues such as content aggregation, sports streaming, content discoverability, and more.
During the panel discussion, JP McKerlie highlighted” At the heart of Jawwy TV is a focus on enhancing customer experience. We do this by bringing all your content needs under one account and then enhancing this with our own originals and exclusives. An unwavering focus on experience then drives our design principles as we aim to reduce the steps needed for our customer to find what they want to watch, and watch it wherever they want”.
The Summit, regarded as one of MENA’s leading events aimed at encouraging knowledge sharing between professionals in the region, was organized this year against strict procedures implemented as per the Dubai Government guidelines to safeguard against the spread of the novel coronavirus COVID-19. Prior events have brought together more than 300 professionals with the aim of encouraging collaboration and addressing the latest issues faced by the sector, along with identifying opportunities for further progressing the industry as a whole.
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