Interview with Client Retention Expert Tom Cates Appears on Selling Power Website
Tom Cates, one of the world's leading minds regarding B2B customer relationship assessment and client retention, has appeared in a video interview on the website of Selling Power, the celebrated organization that helps businesses boost sales.
- (1888PressRelease) September 19, 2014 - Acton, MA - Gerhard Gschwandtner, Founder and CEO of Selling Power and the host of the Sales 2.0 conference series, conducted the interview during a recent Sales 2.0 Conference in Boston.
The interview, titled "How to Win Customer Loyalty Every Time," is available at http://bit.ly/1p1A1lP.
Cates is the Founder and President of The Brookeside Group, a management consulting and technology firm that helps B2B companies strengthen 1:1 client relationships, enhance processes and boost efficiency. Brookeside's clients have added millions of dollars of revenue per year using Brookeside's patented system, SalesEquity.com™, for assessing and strengthening customer loyalty.
During the Sales 2.0 Conference, Cates spoke on how B2B companies can build sales equity - a term for the advantages a company gains from building 1:1 client relationships - to improve client retention and grow sales. A natural speaker and storyteller, Cates speaks regularly to 5- to 5,000-person audiences about developing Trusted Advisor relationships with their clients and managing customer loyalty.
About Brookeside
Brookeside is the B2B relationship company. Its new kind of client feedback and sales coaching software, called SalesEquity.com, is a field-proven tool that helps B2B sales and service teams unlock revenue growth hidden within 1:1 client relationships. Brookeside helps businesses cut costs and boost revenue by providing actionable, 360° client feedback, personalized coaching, world-class management and sales training and award-winning consulting.
For more information contact:
The Brookeside Group, Inc.
Brian Shepherd, Principal
bshepherd ( @ ) brookeside dot com
978.393.1431
www.brookeside.com.
About Selling Power Sales 2.0
The Sales 2.0 Conference is the leading event series devoted to helping executives in sales, sales operations, sales enablement, and marketing learn how to better leverage Sales 2.0 technologies and strategies to foster improved sales performance and results. The conference series is sponsored by Selling Power, which helps sales leaders create a more efficient and effective sales organization.
www.brookeside.com 978.393.1440
© 2014 The Brookeside Group, Inc.
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