Instart Logic Turbocharges Mobile App Performance With Kwicr Acquisition

First and only one-stop shop for fast and secure application delivery across IOS and Android native applications, mobile web and wireline access. End Quote

(1888PressRelease) March 05, 2016 - Instart Logic, the leading provider of application delivery solutions, announced today it has acquired Kwicr, the market leader in mobile application acceleration for Apple and Android platforms. With this addition, Instart Logic is the only application delivery company that provides end-to-end application acceleration for web, hybrid, and native applications.

With this acquisition, Instart Logic gains a world class team, patented technology, an industry-first Mobile Delivery Network software development kit (SDK), and significant new analytics capabilities. Instart Logic is also opening a Boston office to accommodate the Kwicr team. The acquisition comes on the heels of Instart Logic's $45 million Series D round of funding last month and tripled sales growth in 2015.

Web and native application platforms will continue to coexist and a cross-platform approach is critical to driving consumer engagement. According to data from comScore and Net Marketshare, mobile users spend 86 percent of their time on apps and commerce-enabled smartphone apps are up 12 percent from 2014. Traditional CDNs do not optimize applications at the wireless last mile where the highest amount of latency exists and other mobile acceleration providers can only improve the native app experience. Instart Logic's application delivery platform with the acquisition of Kwicr, can now provide a one-stop shop for the best, and most seamless user experience across any device.

"Mobile devices and especially mobile apps have become the premier method for content consumption," said Manav Mital, CEO of Instart Logic. "We approach content delivery from the lens of that wireless last mile - the first impression an app makes on consumers. Kwicr is aligned in our vision of delivering fast content and focused on perfecting a seamless user experience. We're excited to welcome the Kwicr team to the Instart Logic family."

Mobile performance is critical to customer acquisition, repeat usage and purchase conversions. A recent study by mobile testing service, StarDust, found that 84 percent of users will abandon an app if it fails to load more than twice. With the addition of Kwicr's mobile delivery solutions, Instart Logic is extending its capabilities to help improve the performance and user experience of native mobile apps across any cellular or Wi-Fi network, on any iOS or Android device.

Instart Logic will integrate Kwicr's SDK into its application delivery platform to provide a comparable degree of control and visibility that its Nanovisor.js provides for web applications. By controlling the end-to-end application delivery path, Instart Logic can optimize the use of scarce "last mile" wireless bandwidth and use machine learning algorithms to intelligently transmit application components to achieve the fastest performance. The Kwicr technology will be integrated with the Instart Logic application delivery platform to leverage the machine learning, analytics, and content delivery network components. The combined solution will be the first in the market to provide comprehensive performance and security services for mobile web, native, and hybrid mobile applications.

"With a projected $3.6 billion market opportunity for mobile applications by 2018 and 2.8 million mobile app developers worldwide, speed, and agility are more important than ever," said Mital. "In recent trials, Kwicr saw median performance increase by 410 percent. With the addition of the Kwicr team, we're revolutionizing the way in which applications are being delivered -- faster, more secure, and simpler than ever."

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