Inserra Supermarkets Pursues Plans to Develop New Shoprite in Wyckoff, N.J

Redevelopment of Unproductive Parcel Would Enhance Local Business District. End Quote

Newark, NJ (1888PressRelease) January 27, 2011 - Inserra Supermarkets' redevelopment plans for a 7.6-acre underutilized site in the heart of Wyckoff, N.J., which has been vacant for more than 10 years, are progressing. The Mahwah, N.J.-based supermarket chain plans to raze an uninhabitable 53,000-square-foot building to develop a modern, customer-friendly 62,174-square-foot ShopRite within the Township's central business district.

Architectural plans were unanimously approved by the Wyckoff Design Review Board and refined based on feedback from the Township Planning Board. The development team also has introduced site plans and environmental testimony.

"The architectural character and the visual aesthetics of the new building will compliment the Shopping District. Wyckoff is a unique community that affords residents a variety of places to live, work, shop and enjoy leisure activities within their own neighborhood," said Thomas V. Ashbahian, project architect and a 23-year resident of Wyckoff.

The proposed building, at the intersection of Greenwood and Wyckoff avenues, reflects the historic character and architecture of the surrounding neighborhood. Features include the addition of architectural gables to the front façade, primarily facing Greenwood Avenue. This detail also repeats on the West Main Street façade in lieu of the previously proposed clock towers. Each gable is highlighted by horizontal solid siding and roof shingle, typically used in residential designs, to complement the two-tone red-brick exterior façade. Brick quoins also have been incorporated at each corner of the building to invoke a more traditional architectural motif.

Predominantly two-tone red brick, the rear façade will feature dyed concrete below loading dock doors, which will match the building's brick color for visual continuity. Energy-efficient mechanical systems will be centrally located on the rooftop and screened as needed to avoid street-level visibility. More than 1,300 new shrubs, 56 new shade or flowering trees and 282 new evergreen trees are also being proposed throughout the site.

Currently, the site is undergoing a N.J. State Department of Environmental Protection-approved remediation being conducted by Parsippany-based H2M Group Inc. Measures have included the implementation of soil vapor extraction and in-situ chemical oxidation technologies, which is nearing completion.

Supermarket Will Provide A New Shopping Option with Competitive Pricing for Area Residents
The redevelopment and environmental program will restore the unproductive parcel to its previously defined supermarket use. In addition to being vacant for an extended period of time, the structure and its existing 431 parking spaces have a significant green-space deficit that is being addressed by the redevelopment. Before the A&P, Stop & Shop occupied the building when the Township boasted several supermarkets, including Grand Union at Boulder Run, Kings on Clinton Avenue and Foodtown at Cedar Hill Avenue. Today, the Township only has one supermarket.

"The proposed ShopRite will fill a significant gap by offering Wyckoff residents a new choice for shopping with competitively priced groceries as well as non-food items," said James Jaworski, Esq., who is representing Inserra Supermarkets in its application before the Township Planning Board.

Widely recognized for its philanthropic initiatives, Inserra Supermarkets supports local residents and provides outdoor venues for special events throughout the communities in which its stores are located. In Wyckoff, Inserra Supermarkets is a long-time supporter of the Wyckoff YMCA and has offered use of the proposed parking lot to Saint Elizabeth's parishioners for Sunday masses. The company also has committed to continuing the summer "Cruise Nights" for vintage car shows.

Based in Mahwah, N.J., Inserra Supermarkets is one of the largest supermarket chains in the metropolitan area. Established in 1954 as a privately held family business, the company owns and operates a total of 21 stores throughout New Jersey and New York, including ShopRite of Ramsey and the newly built ShopRite of Stony Point, N.Y.

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