Innovative Market Research And Data Mining Services By Starnox: Ambitious Goals Set By China's First Student Consulting Company
As China's first student consulting company, Starnox Consulting Group is hoping that its large on-the-ground network of top students will prove to be exactly what foreign companies' need in their ventures on the worlds' largest market.
- (1888PressRelease) April 07, 2011 - For the ambitious company it is no longer about whether to enter China, but rather about having the right China strategy. For foreign companies operating in China though, it generally doesn't take long to realize there are a number of local characteristics that needs to be taken into account in order to establish and maintain a successful presence. As China's first student consulting company, Starnox Consulting Group (www.starnoxgroup.com) is hoping that its large on-the-ground network of top students will prove to be exactly what foreign companies' need in their ventures on the worlds' largest market. They hope to do so by introducing a concept well-established in Europe on the Chinese market and combining it with a service portfolio matching the needs of foreign companies of all sizes. The services includes market research, competitor analysis as well as services related to sourcing and manufacturing to prices well below those of traditional consultancies.
Starnox also aims to bridge the gap between students and companies, enabling them to get valuable hands-on experience. "In today's market, being the brightest student is no longer enough. Employers demand that candidates combine their intelligence with experience" says CEO Gustav Åström, he continues:
"It never seizes to surprise how quickly published data (if even existant and reliable) tends to get obsolete in this fast-moving market. We are in the fortunate position of absorbing a lot of first-hand information from this highly influential demographic, which of course also attracts the attention of a lot of companies working with FMCGs interested in getting closer to the Chinese market."
There's just something about students and how they're always one step ahead, Gustav concludes.
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