Innovatis Inc. Helps Local Contractor Generate More Leads Online

Innovatis Inc. launches newly re-branded Primal Contracting landing page designed to boost lead generation. End Quote

(1888PressRelease) April 20, 2011 - Primal Contracting is a bonded and insured general contractor, specializing in Foundation Repair, based in Winnipeg, Manitoba. Primal Contracting provides a variety of services to keep your property in prime condition, both inside and out.

Primal has been in business in Winnipeg since early 1996 and is a highly accredited business with the Better Business Bureau.
The website, http://primalcontracting.ca was implemented to create a lead generation tool that would convert website traffic being directed to the site via the many different marketing initiatives Primal Contracting was involved in, into leads.

"Landing pages like this allow customers to find the information they are looking for, but are designed to convert the website visitors into leads with strong calls to action…" said Innovatis Inc. Sales and Marketing Manager Lee Waltham.

"Primal has been investing heavily in a lot of different offline marketing campaigns. These campaigns drive a lot of offline traffic to their website. More than 89% of offline retail purchases only take place after the consumer performed research online. What consumers discover online is what determines if they will become your customer or someone else's. It was very important for us to create a website for Primal that would convert as many of these visitors into leads as possible" explains Lee Waltham.

The company has experienced phenomenal growth since its foundation in 1996. It now has more than 40 employees and has plans to expand west to cities like Saskatoon and Calgary.

Waltham added: "It's an extremely competitive market right now and you need to stay two steps ahead of your competitors. With no effective, and I stress effective, online presence your business is doomed to shrink while your web savvy competitors will thrive."

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