Influencer discovery platform PickMyAd secures pre-seed funding led by Kissflow’s founder
PickMyAd aims to become the largest influencer marketplace to discover, book, and manage creators.
- (1888PressRelease) August 19, 2022 - PickMyAd, an influencer discovery & booking platform announced it has raised an undisclosed sum in its second pre-seed funding round led by Suresh Sambandam, CEO of Kissflow. The round also witnessed participation from Prashanth, VP - Amwell, USA, Mohan K, CEO - IppoPay, and Prabhu Rangarajan, Co-Founder - M2P Fintech among other angel investors of India and US.
PickMyAd connects brands with influencers in a few clicks and manages the entire influencer marketing journey on a single platform. It helps brands of all sizes find more flexibility and connects creators with more opportunities. PickMyAd aims to become the largest influencer marketplace to discover, book, and manage creators.
"The creators-driven sales and brand growth have started to shine brighter in the last few years, yet it has many dimensions left unexplored. With PickMyAd, we have achieved a self-serve semi-SaaS platform as the go-to destination for brands to collaborate with influencers across geographies. The strategic investment will be used to build other revenue streams and creator tools that will enable creators to monetize in different ways." said Prabu Dass, CEO & Co-founder of PickMyAd.
“Consumers want to hear from people who they follow. Because of this reason, brands are signing up influencers and creators to engage with their target audience. We are seeing mainstream TV ads with Instagram influencers and YouTube stars. At the same time, it is increasingly challenging for brands to reach and manage influencers across different platforms and geographies. It is exciting to support a mentee from Idea Pattarai disrupting this untapped emerging industry.” said Suresh Sambandam, CEO, Kissflow.
The global influencer market is currently valued at $9 billion and is estimated to reach $25 billion by 2025. PickMyAd is rapidly creating a necessary infrastructure & tech platform that answers the huge gap between creators who misses out on the expanded income streams and brands who can reach millions of people through one they trust and follow.
The platform currently focuses on Instagram and YouTube influencers in Tamilnadu, Kerala, Andhra, Telangana, and Karnataka. It has onboarded over 500+ influencers and has facilitated over 100+ deals.
The startup raised its first pre-seed funding from Start-up India Seed Fund, early in 2022
About PickMyAd
PickMyAd founded in 2020, is an influencer discovery & booking platform. PickMyAd connects brands with influencers in a few clicks and manages the entire influencer marketing journey on a single platform. It helps brands of all sizes find more flexibility and connects creators with more opportunities. PickMyAd aims to become the largest influencer marketplace to discover, book, and manage creators. Brands like IppoPay, JingleBid, and GK Diary trust PickMyAd.
About Idea Pattarai
Idea Pattarai is a “Startup School” that “Coaches” early-stage founders to build global brands. It is an initiative by Dream Tamil Nadu, hosted and mentored by Suresh Sambandam.
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