Indian Tea Market to Reach US$ 7.2 Billion by 2016
A new report from IMARC Group expects several factors such as value addition, increasing penetration in the cold beverage segment and rising institutional sales to drive the Indian tea market to sales worth US$ 7.2 Billion by 2016.
- (1888PressRelease) September 28, 2011 - Tea is the largest consumed drink in India with the country also accounting for the world's highest consumption of this beverage. Despite its high penetration, IMARC Group, in its new report "Indian Diary Market Report & Forecast 2011-2016" expects the Indian tea market to grow at a CAGR of 11% during 2010-2016 reaching values worth INR 316 Billion (US$ 7.2 Billion) by 2016.
Ravi Shankar, an analyst at IMARC Group expects a number of factors to drive this market in the coming years. According to Shankar, the penetration of tea is already very high in both the urban and rural regions with little product differentiation. As a result, manufacturers are now launching value added products to differentiate themselves from competitors.
A typical example of such a product was the launch of Hindustan Unilever's "Sehatmand", a packaged tea brand targeting low-income households in early 2010. The unique selling proposition of this product was the fact that it was fortified by a number of micronutrients. This product claimed that three cups of Sehatmand tea can provide consumers with 50 per cent of their daily requirement of micronutrients. Apart from value addition, Shankar expects the increasing institutional business and penetration of tea in the cold beverage segment will also drive this market in the coming years. Tea has been historically regarded as a hot beverage in India. In recent years, however, the popularity of ice tea has immensely increased. Shankar expects ice tea to account for more than 10% of the entire cold beverage sector in the coming years.
IMARC's new report entitled "Indian Dairy Market Report & Forecasts 2011-2016" provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.
Table of Contents
1. Research Methodology & Market Definitions
2. Executive Summary
3. Indian Dairy Industry: Market Analysis
3.1 Market Drivers
3.1.1 India is the World's Largest Producer & Consumer of Dairy Products
3.1.2 Huge Consumer Base Coupled with Rising Affluence
3.1.3 Increasing Institutional & Retail Business
3.1.4 Value Addition
3.2 Weaknesses
3.2.1 Milk Productivity Remains Highly Inefficient in the Country
3.2.2 Inadequate Infrastructure & Facilities
3.2.3 Large Scale Prevalence of Adulterated Products
4. Indian Dairy Industry: Market Performance
4.1 Primary Dairy Market
4.1.1 Liquid Milk
4.1.1.1 Current Trends
4.1.1.2 Competitive Landscape
4.1.1.3 Market Forecasts
4.1.2 UHT Milk
4.1.2.1 Current Trends
4.1.2.2 Competitive Landscape
4.1.2.3 Market Forecasts
4.1.3 Curd/Yoghurt
4.1.3.1 Current Trends
4.1.3.2 Competitive Landscape
4.1.3.3 Market Forecasts
4.1.4 Cheese
4.1.4.1 Current Trends
4.1.4.2 Competitive Landscape
4.1.4.3 Market Forecasts
4.1.5 Butter
4.1.5.1 Current Trends
4.1.5.2 Competitive Landscape
4.1.5.3 Market Forecasts
4.1.6 Ghee
4.1.6.1 Current Trends
4.1.6.2 Competitive Landscape
4.1.6.3 Market Forecasts
4.1.7 Paneer (Cottage Cheese)
4.1.7.1 Current Trends
4.1.7.2 Competitive Landscape
4.1.7.3 Market Forecasts
4.2 Secondary Dairy Market
4.2.1 Skimmed Milk Powder
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecasts
4.2.2 Tea
4.2.2.1 Current Trends
4.2.2.2 Competitive Landscape
4.2.2.3 Market Forecasts
4.2.3 Coffee
4.2.3.1 Current Trends
4.2.3.2 Competitive Landscape
4.2.3.3 Market Forecasts
4.2.4 Dairy Whiteners
4.2.4.1 Current Trends
4.2.4.2 Competitive Landscape
4.2.4.3 Market Forecasts
4.2.5 Infant Nutrition
4.2.5.1 Current Trends
4.2.5.2 Competitive Landscape
4.2.5.3 Market Forecasts
4.2.6 Malted Foods
4.2.6.1 Current Trends
4.2.6.2 Competitive Landscape
4.2.6.3 Market Forecasts
4.2.7 Ice Cream
4.2.7.1 Current Trends
4.2.7.2 Competitive Landscape
4.2.7.3 Market Forecasts
5. The Indian Market for Health & Wellness Foods
5.1 Key Factors Driving the Health & Wellness Foods Market in India
5.2 Current Landscape of the Health & Wellness Foods Market in India
6. Fortification of Dairy Products in India
6.1 Current Scenario
6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
6.2.3 Fortified Products are Popular Only in Selected Dairy Categories
6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
6.2.5 There is a Good Potential for Personalized Dairy Products
6.2.6 Survey Conclusions
7. The Usage of Natural Coloration in Dairy Products
7.1 Natural Colouration in the Food Industry: Global Scenario
7.2 Natural Colouration in the Food Industry: Indian Scenario
7.3 Natural Colouration Trends in the Dairy Industry
8. Key Player Profiles
8.1 Amul
8.2 Mother Dairy Fruits & Vegetables Pvt Limited
8.3 Nestle India Limited
8.4 Britannia Industries Limited
8.5 Hindustan Unilever Limited
8.6 Karnataka Co-operative Milk Producers Federation Limited
8.7 Hatsun Agro Product Limited
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Email: sales ( @ ) imarcgroup dot com
For more information please visit: www.imarcgroup.com
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