India's First Try-Vertising Website Sampleandtry.com Launched
SampleandTry.com (S&T) fills this gap between consumers and marketers. While S&T remains free for the end consumer, marketers can ride on the platform for sampling their products to the real consumers which they can target by Age, Gender, City, Interest, Behaviour etc. Considering that Sampling is not a new phenomenon in marketing, S&T is getting lot of support from users and marketers.
- (1888PressRelease) June 29, 2011 - Yes! Indian consumers have the final say! The ever growing need of "trial before purchase" has resulted in launch of SampleandTry.com, which is a dedicated portal for Sampling & trial of various consumer products & services. Marketers have always found it difficult to convince consumers to travel the last mile from home to retail even after huge spends in media and advertising. With growing consideration set of products for consumers, it is getting even more difficult for brands to get a mindshare in this cluttered environment.
SampleandTry.com (S&T) fills this gap between consumers and marketers. While S&T remains free for the end consumer, marketers can ride on the platform for sampling their products to the real consumers which they can target by Age, Gender, City, Interest, Behaviour etc. Considering that Sampling is not a new phenomenon in marketing, S&T is getting lot of support from users and marketers.
Gone are the days of traditional sampling methods where marketers didn't know with confidence whether they are sampling to the right target audience or not. You might have faint memories of getting samples in Malls, Exhibitions, Events or Even door-to-door and quite often you felt that why you have been given this product sample. Hardly any marketer received any product reviews in the past with a hope that the consumers will eventually buy their products. On the other hand, S&T is purely demand based platform which provides real consumer reviews useful to marketers.
"We are all consumers at the end of the day, and we know that there is nothing better than trying a product free before you actually buy it" says Krishna, one of the Co-Founders of the company. With a beta launch in June 2011, S&T has garnered huge response from consumers and generated over 15,000 registrations across India in 3 weeks of launch. It has already sampled over 5,000 products in this period. S&T is a registration based sampling platform, free for the user. S&T offers small SKUs of various products for consumers to test and try through its website and delivers them through courier service across India. In return, consumers have to write a review about the product they have already tried before they can order the next sample.
The reviews given by the users, get automatically posted on the Facebook page wall and therefore creating a multiplier effect about the brand.
S&T has been launched by a Delhi based company "Integrated Sample & Try Pvt. Ltd.", based in Naraina Vihar in West Delhi region. C.V.V.S. Krishna, who also runs of a Web Solutions company named Sirez Infosystems, is one of the Co-Founders of the company.
If you'd like more information about this topic, or to schedule an interview with C.V.V.S Krishna, please mail at info ( @ ) sampleandtry dot com.
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